Live from the Carabao Cup final: Focus, aggression, joy
On Sunday 16 March, Newcastle United Football Club succeeded in what, for generations of fans, was unthinkable. They beat rivals Liverpool 2-1 at Wembley to lift the Carabao Cup – the club’s first domestic trophy in 70 years – and set the region alight.
1 April 2025
For many, seeing the Toon finally bring decades of frustration to an end is about much more than winning one piece of silverware, it’s a chance to finally change the narrative of the North East.
In this blog, Class of 1996 graduate, journalist and lifelong Newcastle United fan Jon Bennett recounts his experience of seeing his beloved team lift the Carabao Cup from the stands at Wembley. After 70 years of hurt, what does the win mean for the club and the city?
A long line of missed opportunities
On the Tube to Wembley, between the endless chants of Sandro Ole Ole Ole, you could hear the same conversation again and again. “I don’t care if we win, I just want them to turn up”. The first part of this mantra was, of course, ridiculous – the desperation for Newcastle to win was so enormous I’d woken up two days in a row literally dreaming of Wembley – but the second part of the sentence is key to telling the story of why this mattered so much.
The endless agony of being a Newcastle fan isn’t related to not winning trophies – most football supporters don’t see their sides win anything – it’s about the way in which we’ve blown opportunities in manners so demoralising that it’s scarred successive generations of fans, and the region as a whole. Consistently being the ‘nearly men’, the Entertainers, the daft Geordies who are great to watch but lack the savvy to get over the line – that sort of repeated failure eventually seeps into the collective psyche.
Eddie Howe has done many remarkable things since he took over at Newcastle United, but I’d argue that tackling this damaged sense of self is the most astounding, changing the way in which a city views itself, reminding us that, whatever Mike Ashley thought, ambition is vital, not naive.
The Keegan years: Is football always like this?
I first saw Newcastle play in 1982. I was eight, and Kevin Keegan was five games into his career-ending campaign trying to get his dad’s club back into the top flight. It was so long ago that the nickname Toon Army hadn’t been invented and one of St James’ Park’s stands was nearly 80 years old and made of wood.
Parking next to the North Terrace and walking through Leazes Park to get to the stadium with my dad are the fondest memories of my childhood. Going into the ground was an illicit step into the excitement of an adult world, where smoking, songs and sarcasm combined in a heady fog that I didn’t fully understand but knew was way more exciting than the school yard.

Within two years, Keegan dragged the team from being second division journeymen to promotion, transforming Chris Waddle and Peter Beardsley into future England stars along the way. The following year Paul Gascoigne made his debut – even at 11 I could tell within five minutes of him arriving on the pitch that he was touched by genius – and I presumed that football was always like this, meaning we would follow a smooth upward trajectory to inevitably winning something.
Waddle was sold, then Beardsley, then Gazza, and the next thing you knew we were back in the second division. On top of this disappointment, I was having to deal with exams and the befuddlement of adolescence. It wasn’t supposed to be like this. Then it got worse, and we became so bad we were headed for the old third division for the first time ever until – completely out of the blue – Keegan returned to become manager. He saved us and then the next season got us promoted, just in time for me starting my course at Newcastle University.
There were many wonderful things about going to university in the 90s. Great music, no phones (which meant if you said you would be somewhere at a certain time, you were there) and, perhaps even more mind-bendingly for future generations, the ability to claim a grant while paying £23 a week for a room on Jesmond’s palatial Holly Ave. If you were a football fan though, attending Newcastle University when Keegan was in his pomp was like being given Willie Wonka’s famed golden ticket.
The side he’d built to win promotion combined savvy veterans and kids who would run into walls for him. There was lots to be excited about, most of all the signing of strikers Peter Beardsley and Andy Cole. In November ‘93, a few months into the season, we faced Liverpool. I’d first seen them give Newcastle a pasting in ‘84, when a team with Keegan in it played them in the third round of the FA Cup. This game against one of the big boys, broadcast live on Sky, felt like the first big test of whether we were a new Newcastle.
The transformation of St. James’ Park into the all-seater stadium of today was nowhere complete back then, and you could still get into the ground for, I think, less than a fiver. That meant loads of students went: it was affordable and you didn’t have to plan that far ahead. I think I paid on the turnstile to stand in the Gallowgate, what I know is that Andy Cole scored a first half hat-trick and we absolutely battered them.
Keegan’s Entertainers had been born.
The city throbbed with energy, ambition and optimism during the years that followed. Keegan bought incredible players -incredibly the world’s most gorgeous Frenchman, David Ginola, came to Newcastle - but importantly the spine of the side were locals like Steves Howey and Watson, and lads who’d gone to school near me like Lee Clark and Robbie Elliot. We got better every season and approaching my final term we were 12 points clear in the league. We were a cert to win it, and then St James’ was going to host games for Euro 96 – the first international tournament hosted in England in 30 years.

Dysfunctional misery
“What a way to take the edge off my finals and having to graduate,” I thought, imagining the international games following the open top bus tour parading the league trophy. But, as everyone knows, we blew it in a way so catastrophic - so bloody needless and ridiculous - that even three decades later the footage of a doomed Keegan saying “I’d love it if we beat them” has become synonymous with catastrophically throwing away victory.
It’s something we never shook off. Yes, Shearer arrived but Keegan quit and when we went to Wembley in ‘98 and ’99 it was never the same. The ‘anything could happen’ optimism had gone and I went there knowing we didn’t have the savvy to dominate and force a win.
There was hope when Bobby Robson was in charge, but after he left and Ashley arrived, I and thousands of other fans drifted away, telling myself it was easier to just accept we’d never win anything in my lifetime.
I felt abandoned by my own club, and having moved to London in 2000 to pursue my journalism career, it was easy to choose not to limp on in this dysfunctional misery. We told ourselves it was over, but in truth, being a football fan is like the famous line in Hotel California: you can check out, but you can never leave.
“We’re not here to be popular, we’re here to compete”
That’s partly what makes Eddie Howe’s achievements since he took over so incredible. Many commentators have talked about the paradox of this determinedly calm man somehow knowing exactly how to both provoke and channel an emotional tidal wave, unlocking something in me and thousands of other supporters.
When, not that long after taking over, he said in a post-match interview “we’re not here to be popular, we’re here to compete” I had a response that was essentially involuntary, waking something inside me that had been dormant so long I’d forgotten it was even there. You could feel that he got it, got us and that through sheer force of will he was trying to make the club, the city and the region reimagine what was possible. I couldn’t resist.
Howe saved us from relegation and then turned us around. It was the first time I had seen Newcastle play football that wasn’t just thrilling, it was tough.
Howe saved us from relegation and then turned us around. It was the first time I had seen Newcastle play football that wasn’t just thrilling, it was tough.
That’s what was so crushing about the last Carabao final two years ago.
We had a team that seemed so different, that prioritised competing, but when it came to it against Man United yet again they just didn’t really turn up. In truth, the fans – so shocked to reach a final they were emotionally spent and hungover – didn’t turn up either.
This time felt different. Yes we were facing Liverpool, unquestionably the best team in the country this seasons, but we knew that whatever the odds on our day Newcastle could beat them.
I went to both games with Lee (pictured below), a friend I’ve known since school, who has lived in London as long as I have.
Walking up Wembley Way we both said how different it felt. There was a focus and an intensity, rather than just happiness to be there.
When Liverpool started to sing ‘You’ll Never Walk Alone’ before kick-off, the response was immediate and overwhelming: 40 thousand Geordies roaring back at them, an enormous primal growl that seemed to say “not this time, you don’t...”.
And this time the whistle blew and it didn’t happen.
From the minute we kicked off you sensed that the team had also decided “nah, you’re not having this”. That enormous wrecking ball Joelinton, a man with a chest so huge he looks like he’s stuffed a Mini under his jumper, was everywhere, like someone had turned that “Get Into Them” flag into human form. We were faster, sharper, savvier, hungrier… but edging close to half-time, we still hadn’t scored.
And then it happened, a moment I’ll be able to repeat in my mind’s eye until the day I’m gone, Dan Burn peeling off his marker and banging in a header so preposterous that whenever I think of it, I will probably burst out laughing.
There are no words to describe the sound caused by every Geordie in Wembley exploding in unison. People always say stadiums are “rocking” but watch the footage and you’ll see that for once this was true, the cameras shaking amidst the jubilation. Immediately after though came the hand gestures, saying “calm down, it’s not done yet”.
The atmosphere reminded me of what Caitlin Moran said about Kate Bush’s comeback gigs, that being there was like experiencing every emotion you’ve ever known all at the same time. That’s what the Carabao final was like – a rapid-fire burst of joy and hope and memories – thinking about my Dad, gone now for 15 years, and how much he would have loved to see Isak – amidst the bewildering realisation that this time, for once, as Joe Willock danced by a corner flag, we weren’t going to bugger it up.

The end is a blur. We stayed as long as we could until eventually it was time to go. On the way out I thought I spotted an old friend of mine further down the escalator. I shouted “Richard” and he turned and somehow, like a mad Spike Jonze video, desperately ran back up the escalator as it sped down, somehow arriving in the middle, hugging us and shouting repeatedly what everyone was thinking. “We did it man Jon, we did it, we actually turned up”.
We don’t really know right now what this win means for Newcastle, we will only see the true impact on the region with the passing of time. But what is obvious to me is that, during the Ashley era, the club and the city were estranged. My home seemed a less colourful, joyful place. It’s extraordinary that a community the size of Newcastle is represented by only one club, and when the team is winning and has players that are trying, you can feel it in the air. This may sound trite, but it gives the city a sense of hope and energy and pride. And when those types of emotion are channelled they can result in seemingly unthinkable things happening. Like, for example, Newcastle winning silverware in my lifetime.