Creating Great Branded Content
How to create content that truly represents the brand and values of Newcastle University.
Representing our brand
When creating content on behalf of Newcastle University you’re contributing to how audiences perceive our brand.
Brand is often mistaken as being our visual identity alone (the logo, colours and visual design).
However, our brand is the sum experience of many touchpoints that our audiences engage with. This can include the words we use, and the sounds, images and experiences we create.
Following the guidance in this section will help you keep your content in line with the University’s brand.
