Our Vision
We strive for excellence, creativity and innovation.
Educating for life
At Newcastle University, we dedicate ourselves to excellence, creativity and innovation. We aspire to be a people-focused university, bringing benefit to individuals, organisations, and society as a whole.
We exist for the public benefit, to advance education, learning and research. We pioneer solutions that can change our world.
As a Russell Group research-intensive university, we educate for life. We nurture the next generation of creative practitioners, clinicians, scientists, engineers and educationalists.
With strengths in ageing and health, data, one planet, cities, and culture and creative arts, our research impacts lives in every corner of society. We continuously push boundaries in our quest to understand the world around us.
The full Vision and Strategy document is an important read for content creators at the University. This overview is intended to break down and explain how to interpret each section.
Vision
We are a world-leading university, advancing knowledge, providing creative solutions and solving global problems.
Our Vision is a statement of our collective ambition for Newcastle University, developed with staff, students and external partners. It is our purpose. It’s not a statement that we tend to use externally in its entirety, outside of the context of sharing our vision.
It pulls out our key focus themes – if you keep these key themes in mind in your content creation, then you know that you’re helping to communicate the vision of the University.
- advancing knowledge
- providing creative solutions
- solving global problems.
Our Vision is a key building block of both our Strategic Narrative, and our content strategy, informing what we write about, how and why.
Values
A key foundation of our vision, our values express what we stand for. They underpin the way that we operate, and they are crucial to our brand personality.
Our aspirational values are behavioural focuses, and are also at the heart of what we do. They are to guide our work, and if we consider these values through our work in the University, this aids us in achieving our vision and purpose. Our aspirational values are:
- excellence
- creativity
- impact
You won’t see these words articulated externally, but they are the building blocks of our brand personality, which informs how we craft our content.
Our core values are key themes that should be fundamental to how we conduct ourselves across University operations. All of our activities should support these values, and at no point should we act in opposition to these values. Our core values are:
- equality, diversity and inclusion
- social and environmental justice
- academic freedom
Guiding Principles
Our Guiding Principles are ways of working that we sign up to as an institution.
These aren’t layered into our messaging, but they might impact what we choose to talk about.
If your branded content aligns with these Guiding Principles then this is a good indicator that you’re doing the right thing.
Our Guiding Principles are:
- working together
- visibly leading
- freedom and opportunity to succeed
- responding to current and future challenges
Strategies
Our Strategies are our four key, and interlinked focus areas. They should be evident through our activities and our branded communications.
- Our Education and Research Strategies are at the heart of what we do
- Our Global and Engagement & Place Strategies are fundamental to our first two Strategies
