Christopher W Storey
Christopher's subject area is Entrepreneurship. Christopher's PhD project title is 'Crowdfunding: An Exploration of Funder and Entrepreneurial Heuristics'. Read more about Christopher's research.
Project title
Crowdfunding: An Exploration of Funder and Entrepreneurial Heuristics.
Supervisors
- Professor Robert Newbery
- Professor Jonathan Kimmitt
- Dr Victoria Mountford-Brown (Lecturer).
Contact
Email: c.storey2@newcastle.ac.uk
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Project description
Exploration based on interview data regarding the role of heuristics in funder and entrepreneur decision-making. Developed frameworks of ecologically rational heuristics for funders and entrepreneurs in equity and rewards crowdfunding as theoretical contributions. Furthermore, for entrepreneurs, the heuristics identified offer practical decision-making guides for managing a crowdfunding campaign successfully through pre, live and post-phases.