Staff Profile

Davit Marikyan is a Senior Lecturer in Information Systems Management. Davit Marikyan holds a Ph.D. in Management from Newcastle University Business School (UK). He attained a Master's degree in Marketing and Strategy from the University of Warwick, Warwick Business School (UK), and a Bachelor's degree in Business Management and Marketing from Westminster University (UK). Davit holds several internal roles, such as PhD Convenor for the IS&O group, and external roles, including Deputy Chair of the E-Business and Information Systems Management SIG and Track at the British Academy of Management.

Research interests embrace the impact of e-business technologies on organisations and individuals. More specifically, his research revolves around user behaviour in the context of innovative technology utilisation. In his research, Davit explores the psychological and cognitive underpinnings of technology acceptance and adoption in public and private settings. Currently, Davit is working on projects that aim to investigate individuals’ consumption through the lenses of nostalgic experiences. The research works that Davit has undertaken have appeared in several academic journals and have been presented at international conferences.

Research Interests

User behaviour / Computer-human interaction / Consumer behaviour

Information Systems Management

Adoption, Acceptance and Diffusion of Technologies

E-Marketing / E-retailing

Marketing innovation

Artificial Intelligence / IoT & Smart Technologies / Metaverse

Retro gaming and nostalgia

ORCID Profile: Link

Google Scholar: Link

Postgraduate:

NBS8665: Artificial Intelligence in Business

NBS8642: Business Analytics Group Project

NBS8416: Digital Technologies and Innovation Management

Supervision of Undergraduate and Postgraduate Dissertations.

• Articles

  • Bonetti F, Silva E, Pantano E, Marikyan D. Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists. International Journal of Technology Marketing 2024, 18(4), 371-398.
  • Marikyan D, Papagiannidis S. Exercising the "Right to Repair": A Customer’s Perspective. Journal of Business Ethics 2024, 193, 35-61.
  • Marikyan D, Papagiannidis S, Rana OF, Ranjan R. Working in a smart home environment: examining the impact on productivity, well-being and future use intention. Internet Research 2023, 34(2), 447-473.
  • Pantano E, Marikyan D, Papagiannidis S. The dark side of artificial intelligence for industrial marketing management: Threats and risks of AI adoption. Industrial Marketing Management 2024, 116, A1-A3.
  • Marikyan D, Papagiannidis S, Stewart G. Technology acceptance research: Meta-analysis. Journal of Information Science 2023, Epub ahead of print.
  • Marikyan D, Pantano E, Scarpi D. Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience. Spanish Journal of Marketing - ESIC 2023, 27(1), 20-38.
  • Pantano E, Vannucci V, Marikyan D. Gratifications in change of privacy? The response of four consumers' generational cohorts toward facial recognition technology in retail settings. Journal of Consumer Behaviour 2023, 22(2), 288-299.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. General data protection regulation: a study on attitude and emotional empowerment. Behaviour & Information Technology 2023, 43(14), 3561-3577.
  • Scarpi D, Pantano E, Marikyan D. Consumers' (ir)responsible shopping during emergencies: drivers and concerns. International Journal of Retail & Distribution Management 2023, 51(6), 791-806.
  • Papagiannidis S, Marikyan D. Environmental Sustainability: A technology acceptance perspective. International Journal of Information Management 2022, 63, 102445.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. Blockchain: A Business Model Innovation Analysis. Digital Business 2022, 2(2), 100033.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. Blockchain Adoption: A Study of Cognitive Factors Underpinning Decision Making. Computers in Human Behavior 2022, 131, 107207.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R, Morgan G. "Alexa, Let’s Talk About my Productivity": The Impact of Digital Assistants on Work Productivity. Journal of Business Research 2022, 142, 572-584.
  • Marikyan D, Papagiannidis S, Alamanos E. "Smart Home Sweet Smart Home" - An Examination of Smart Home Acceptance. International Journal of E-Business Research 2021, 17(2), 1-23.
  • Papagiannidis S, Marikyan D. Smart Offices: A productivity and well-being perspective. International Journal of Information Management 2020, 51, 102027.
  • Aujla GS, Barati M, Rana O, Dustdar S, Noor A, Llanos JT, Carr M, Marikyan D, Papagiannidis S, Ranjan R. COM-PACE: Compliance-Aware Cloud Application Engineering Using Blockchain. IEEE Internet Computing 2020, 24(5), 45-53.
  • Marikyan D, Papagiannidis S, Alamanos E. Cognitive Dissonance in Technology Adoption: A Study of Smart Home Users. Information Systems Frontiers 2020, epub ahead of print.
  • Marikyan D, Papagiannidis S, Alamanos E. A Systematic Review of the Smart Home Literature: A user perspective. Technological Forecasting and Social Change 2018, 138, 139-154.

• Book Chapters

  • Marikyan D, Papagiannidis S. Unified Theory of Acceptance and Use of Technology: A review. In: TheoryHub. Newcastle upon Tyne: Newcastle University, 2023.
  • Marikyan D, Papagiannidis S. Technology Acceptance Model: A review. In: TheoryHub Book. UK, 2024.
  • Marikyan D, Papagiannidis S. Task-Technology Fit: A review. In: TheoryHub. Newcastle upon Tyne: Newcastle University, 2023, pp.18.
  • Marikyan D, Papagiannidis S. Protection Motivation Theory: A review. In: TheoryHub. Newcastle upon Tyne: Newcastle University, 2023, pp.15.
  • Davlembayeva D, Marikyan D, Pantano E, Serravalle F, Babayan D. Creating Demand for AI-Based Subscription of Physical Goods: A Consumer Perspective in the Food Industry. In: New Sustainable Horizons in Artificial Intelligence and Digital Solutions. 2023, Springer.

• Conference Proceedings (inc. Abstracts)

  • Sodergren J, Marikyan D, Davlembayeva D, Papagiannidis S, Chari S. Marketing Forever. In: Journal of the Association for Consumer Research Boutique Conference "Time in Consumption". 2024. In Press.
  • Davlembayeva D, Marikyan D, Slade E. Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity. In: Academy of Marketing Science World Marketing Congress 2023. 2023, Caterbury, UK: Springer.
  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. Exploring the antecedents of game-evoked nostalgia. In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Pantano E, Marikyan D. Consumers’ Attention to Luxury: The Past, the Present, and the Future Research Directions. In: Academy of Marketing Science Annual Conference. 2024.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. UK Academy for Information Systems (UKAIS). In: UK Academy for Information Systems (UKAIS). 2022. In Press.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. General Data Protection Regulation: The Determinants of Individuals' Experience and Satisfaction. In: 21st IFIP Conference e-Business, e-Services, and e-Society. 2022. In Press.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. Blockchain adoption: Exploring innovation factors. In: UK Academy of Information Systems Conference (UKAIS). 2022, Virtual.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. Working in a Smart Home-office: Exploring the Impacts on Productivity and Wellbeing. In: 17th International Conference on Web Information Systems and Technologies (WEBIST). 2021, Valletta, Malta.
  • Marikyan D, Papagiannidis S, Alamanos E. The Use of Smart Home Technologies: Cognitive Dissonance Perspective. In: British Academy of Management Conference. 2021, Lancaster, UK: British Academy of Management.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. The Role Of Privacy And Security Threats In The Adoption Of A Blockchain. In: UK Academy for Information Systems (UKAIS). 2021.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. The Impact of Digital Assistants in the Work Context. In: EventInternational Conference on Applied Business and Economics 2021 17th Edition. 2021. In Press.
  • Marikyan D, Llanos J, Barati M, Aujla G, Li Y, Adu-Duodu K, Tahir S, Rana O, Papagiannidis S, Ranjan R, Carr M. Privacy & Cloud Services: Are We There Yet?. In: 2021 IEEE International Conference on Service-Oriented System Engineering (SOSE). 2021, Oxford, UK: IEEE.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. General Data Protection Regulation: An Individual’s Perspective. In: 14th IEEE/ACM International Conference on Utility and Cloud Computing, 1st Blockchain for Smart Cyber-Physical Systems. 2021, Leicester, UK: ACM.
  • Marikyan D, Papagiannidis S, Rana O, Ranjan R. Examining the Implications of Smart Homes for Work. In: Tri-University Annual Conference. 2021.
  • Marikyan D, Papagiannidis S, Rana OF, Ranjan R. Blockchain in a Business Model: Exploring Benefits and Risks. In: 20th IFIP Conference e-Business, e-Services, and e-Society I3E2021. 2021, Galway, Ireland: Springer.
  • Marikyan D, Papagiannidis S, Ranjan R, Rana O. An Application of Voice-based Digital Assistants in the Work Context. In: 5th International Conference of Marketing, Strategy & Policy 2021. 2021, Newcastle upon Tyne: MSP Research Center.
  • Marikyan D, Papagiannidis S, Alamanos E. When Technology Does Not Meet Expectations: A Cognitive Dissonance Perspective. In: 25th UK Academy for Information Systems International Conference (UKAIA 2020). 2020, Oxford, UK.
  • Marikyan D, Papagiannidis S. Systematic Literature Review on Technology Adoption: Meta-Analysis Approach. 2020.
  • Marikyan D, Papagiannidis S, Alamanos E. The Effect of Behavioural Beliefs on Smart Home Technology Adoption. In: 24th UK Academy for Information Systems International Conference. 2019, St Catherine's College, University of Oxford: UKAIS.
  • Marikyan D, Papagiannidis S, Alamanos E. Smart Home Sweet Smart Home: An Examination of Smart Home Acceptance. In: 18th IFIP Conference on on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Marikyan D, Papagiannidis S, Alamanos E. Do Smart Homes Deliver The Promised Benefits?. In: British Academy of Management Conference (BAM2019). 2019, Birmingham, UK: British Academy of Management.
  • Marikyan D, Papagiannidis S, Alamanos E. Dissatisfaction with Smart Home Technologies. In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Newcastle upon Tyne: Association of Information Systems.
  • Marikyan D, Papagiannidis S, Alamanos E. Smart Homes Acceptance: An empirical study. In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.