Profile

Dinara Davlembayeva is a Lecturer in Digital Business at Newcastle University Business School and an Associate Editor at the International Journal of Business Systems & Applied Management. She holds a Ph.D. in Management from Newcastle University Business School and an MSc in Marketing and Strategy from Warwick Business School. Dinara's research focuses on the use of digital technology within organisations for developing and managing stakeholder relationships. In particular, she adopts a multi-stakeholder perspective to understand how organisations can implement digital technology in business management and marketing, social organisation within digitally-mediated environments, and the implications of digital technology for stakeholder sustainability. Her research explores consumers’ experiences, cognitions, and behaviours when interacting on e-commerce and sharing economy platforms, as well as their interactions with innovative technologies such as artificial intelligence (AI), virtual reality (VR), and the metaverse. She incorporates interdisciplinary insights into her investigations. Dinara’s completed research has been published in peer-reviewed journals in Information System Management and Marketing and has been presented at international conferences in these fields.

Research Interests:

• information systems management;
• user behaviour in digital environments;
• e-business / e-commerce; virtual reality / augmented reality / metaverse;
• artificial intelligence (AI) and AI-enabled applications;
• e-marketing and social media

Module Leader for:

BUS1020 - Digital Business

NBS8323 - Digital Start-up

• Articles

  • Davlembayeva D, Chari S, Papagiannidis S. Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective. British Journal of Management 2025, 36(1), 202-222.
  • Davlembayeva D, Abbas R, Laffey D, Michael K, Papagiannidis S. The Current State and Future Trajectory of the Sharing Economy: A Multi-Stakeholder Perspective. International Journal of Business Science and Applied Management 2024, 19(1), 1-29.
  • Abbas R, Michael K, Davlembayeva D, Papagiannidis S, Pitt J. Public Interest Technology for Innovation in Global Development: Recommendations for Launching PIT Projects. IEEE Transactions on Technology and Society 2024, 5(1), 14-23.
  • Davlembayeva D, Papagiannidis S. Platform-provider relationship dynamics in the sharing economy: Challenges and implications. Industrial Marketing Management 2023, 111, 242-256.
  • Papagiannidis S, Davlembayeva D. Bringing Smart Home Technology to Peer-to-Peer Accommodation: Exploring the Drivers of Intention to Stay in Smart Accommodation. Information Systems Frontiers 2022, 24, 1189-1208.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Sharing economy platforms: An equity theory perspective on reciprocity and commitment. Journal of Business Research 2021, 127, 151-166.
  • Davlembayeva D, Papagiannidis S. Paradoxes of the Sharing Economy: A pandemic perspective. International Review of Entrepreneurship 2021, 19(1), 5-32.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Sharing Economy: Studying the Social and Psychological Factors and the Outcomes of Social Exchange. Technological Forecasting & Social Change 2020, 158, 120143.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Mapping the economics, social and technological attributes of the sharing economy. Information Technology and People 2019, 33(3), 841-872.

• Conference Proceedings (inc. Abstracts)

  • Chari S, Papagiannidis S, Marikyan D, Davlembayeva D. Exploring the antecedents of game-evoked nostalgia. In: 38th British Academy of Management Conference (BAM2024). 2024, Nottingham, UK: British Academy of Management.
  • Davlembayeva D, Papagiannidis S, Ameen N. Distributive and procedural fairness in customer-chatbot interaction. In: 2nd International Conference of Navigating the AI Nexus. 2024, Brunel University London, UK.
  • Davlembayeva D, Chari S, Papagiannidis S. The Factors that Affect the Persuasiveness of Virtual Influencers. In: 2023 Global Marketing Conference. 2023, Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations.
  • Davlembayeva D, Papagiannidis S, Ameen N. Customer-chatbot interaction: Does fairness matter?. In: 7th International Conference of Marketing, Strategy & Policy 2023 (MSP2023). 2023, Newcastle. In Preparation.
  • Davlembayeva D, Papagiannidis S. Challenges in the Sharing Economy: a Provider’s Perspective. In: British Academy of Management 2023 Conference. 2023, Brighton.
  • Davlembayeva D, Chari S, Papagiannidis S. A study on the role of virtual influencers' attributes in consumer behaviour. In: UK Academy for Information Systems Annual Conference (UKAIS 2023). 2023, Kent, UK: UK Academy for Information Systems.
  • Ameen N, Papagiannidis S, Davlembayeva D. Exploring the predictors of chatbot service quality. In: 21st IFIP W6.11 Conference e-Business, e-Services, and e-Society. 2022, Newcastle Upon Tyne, UK.
  • Papagiannidis S, Davlembayeva D. Exploring intention to stay in smart accommodation: A consumption value perspective. In: UK Academy of Information Systems Conference (UKAIS). 2022, Virtual.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Reciprocity in the Sharing Economy. In: EMAC Regional Conference. 2020, Online: EMAC.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Reciprocity in the Sharing Economy. In: 19th International Conference on Electronic Business (ICEB 2019). 2019, Newcastle upon Tyne: Association of Information Systems.
  • Davlembayeva E, Papagiannidis S, Alamanos E. Reciprocity and Social Exchange in the Sharing Economy. In: 18th IFIP Conference on e-Business, e-Services and e-Society (I3E 2019). 2019, Trondheim, Norway.
  • Davlembayeva D, Papagiannidis S, Alamanos E. Defining and analysing the dimensions of the sharing economy. In: British Academy of Management 2018 Conference. 2018, Bristol, UK: British Academy of Management.