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Staff Profile

Dr Dinara Davlembayeva

Lecturer in Digital Business

Background

Dinara Davlembayeva is a Lecturer in Digital Business at Newcastle University Business School and an Associate Editor at the International Journal of Business Systems & Applied Management. She holds a Ph.D. in Management from Newcastle University Business School and an MSc in Marketing and Strategy from Warwick Business School. Dinara's research focuses on the use of digital technology within organisations for developing and managing stakeholder relationships. In particular, she adopts a multi-stakeholder perspective to understand how organisations can implement digital technology in business management and marketing, social organisation within digitally-mediated environments, and the implications of digital technology for stakeholder sustainability. Her research explores consumers’ experiences, cognitions, and behaviours when interacting on e-commerce and sharing economy platforms, as well as their interactions with innovative technologies such as artificial intelligence (AI), virtual reality (VR), and the metaverse. She incorporates interdisciplinary insights into her investigations. Dinara’s completed research has been published in peer-reviewed journals in Information System Management and Marketing and has been presented at international conferences in these fields.

Research

Research Interests:

  • information systems management;
  • user behaviour in digital environments;
  • e-business / e-commerce; virtual reality / augmented reality / metaverse;
  • artificial intelligence (AI) and AI-enabled applications;
  • e-marketing and social media


Teaching

Module Leader for:

BUS1020 - Digital Business

NBS8323 - Digital Start-up

Publications