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Staff Profile

Dr Jane Brown

Lecturer in Marketing

  • Address: Newcastle University Business School
    5 Barrack Road
    Newcastle upon Tyne
    NE1 4SE
Background

Profile

Jane is a Lecturer in Marketing at Newcastle University Business School. Jane has a PhD in Consumer Behaviour, and has previously lectured at Northumbria University, Sunderland University, Newcastle College and Gateshead College. Her research interests lie within consumer behaviour, financial decision-making, stigmatised services and communications. She is an expert in qualitative research approaches. She has published in leading academic journals such as Marketing Theory, Qualitative Market Research: An International Journal, and Journal of Financial Services Marketing.


Jane has worked in industry across several sectors at management level including not-for-profit, military and aerospace engineering, zero/low carbon engineering, and cosmetics. Proficient in the Adobe suite for artwork creation and brand application, Jane has designed and implemented several branding/re-branding activities for SMEs.

Roles and responsibilities

  • MKT3097 Marketing Consultancy Project (teaching staff)
  • UG & PG Marketing dissertation supervisor
  • PhD supervisor
  • MBA/EMBA interviewer
  • Academic Lead - International Recruitment
  • Personal Tutor

Qualifications and certificates

  • Personal Development Course for EEs, 2024, AdvanceHE.
  • PhD Consumer Behaviour, 2018, Newcastle Business School, Northumbria University, Newcastle, UK
  • FHEA, 2014, AdvanceHE.
  • PGHEP, 2014, Northumbria University, Newcastle, UK
  • PTLLS, 2009, Newcastle College, Newcastle, UK
  • MA Marketing, distinction, 2007, Sunderland Business School, Sunderland University, Sunderland, UK
  • BA (Hons) Design Management & Innovation, first class, 2006, School of Art & Design, De Montfort University, Leicester, UK

Previous academic positions

  • 2011 - 2021: Lecturer/Senior Lecturer in Marketing, Newcastle Business School, Northumbria University, Newcastle, UK.
  • 2011 (cover for absence): Associate Lecturer in Consumer Behaviour, School of Business & Management, Sunderland University, Sunderland, UK.
  • 2008 - 2009: CIM Lecturer, Gateshead College, Gateshead, UK.
  • 2007 - 2008: CIM Lecturer, Newcastle College, Newcastle, UK.
Research

Current work

  • Indebtedness and consumer financial decision-making
  • Social rituals and engaging with stigmatised financial services
  • Exploring grocery panic buying/stockpiling as a deviant behaviour during crisis 
  • Visual methods for complex, longitudinal and emotional storytelling
  • Using pronoun poetry to explore emotional storytelling

Expertise

My main research interests involve consumer financial decision-making. I have a particular interest in the use of alternative credit sources e.g. payday loans, doorstep loans, pawning, buy now pay later. I am also keen to explore deviant consumer behaviours such as panic buying, hoarding, stockpiling, compulsive buying etc. I am an advocate of qualitative research methods, such as Lived Experience Mapping, I-poetry/VCRM, and feminist methodologies.

Funding received

  • Exploration of Buy Now Pay Later credit products with co-investigators Prof. J. Farquhar, Solent; Dr. C. Apostolidis, Durham; 2023 (Solent University RIKE Award, £9,000)
  • Various conferences, Northumbria Postgraduate Conference Bursary Scheme (competitive), 2013-2016.
  • Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2014 (Marketing Trust)
  • Competitive Bursary, Academy of Marketing Doctoral Colloquium attendance 2013 (Marketing Trust)
  • Fully funded Masters study plus £500 travel grant, 2006 (European Social Fund).

Postgraduate supervision

Bushra Shehzad

Nida Shamim

Wenqi Li

Esteem indicators

  • Expert discussant: Representations of Moneylenders in Film, TV, and Literature, Great North Night: Festive Folklore and Magical Musings, Great North Museum: Hancock, 2023, Newcastle, UK.
  • Invited speaker: Normalisation of Debt: Exploring Buy Now Pay Later, seminar, School for Business and Society, University of York, 2023, Co-presenter.
  • Marketing Research Community Seminar (NUBS): I'm not panic buying, I'm buying a little extra. 2022, Co-presenter. 
  • Guest lecturer: Value co-destruction in Airbnb. International Week: Mission Sustainable, 2019, AUAS, Amsterdam, Netherlands.
  • Invited speaker: Hidden vs visible consumer stigma, seminar, 2018, York St John University, York, UK.
  • Invited speaker: Using the I-poem method, seminar, 2017, University of Liverpool, Liverpool, UK.
  • Invited speaker: Using the I-poem method, seminar, 2016, Edge Hill University, Ormskirk, UK.
  • Organising committee, Doctoral Colloquium, Academy of Marketing 2016, held at Newcastle Business School, Northumbria University, Newcastle, UK.
  • Invited speaker: Various topics including doctoral research poster design, 2013 - 2017, Newcastle Business School PG Research Surgeries, Northumbria University, Newcastle, UK.

Media appearances

I am open to commenting about consumer financial decision-making, on topics such as borrowing, spending and saving on Radio/Articles/Podcasts. I have previously appeared as a subject expert on KCBS News - San Francisco, The Voice of Islam, and written columns for local newspapers and pieces for The Conversation.

Other

  • The Future of Consumer Research, 2023, Stirling, Scotland. Symposium attendee.
  • The Future of Consumer Research, 2022, Stirling, Scotland. Symposium attendee.
  • 1st North American CCT Doctoral Colloquium, 2018, Schulich School of Business, York University, Toronto, Canada. PhD candidate/participant.
  • KATAJA (Finnish Doctoral Program in Business Studies) Advanced Consumer Behaviour Workshop, 2014, Aalto University, Helsinki, Finland. PhD candidate/participant.
Teaching

Current modules

  • MKT3097: Marketing Consultancy Project (40 credits)
  • MKT3096: Marketing Dissertation (40 credits)
  • MKT1010 & NBS8527: Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility (Internal Moderator)

Previous NUBS modules:  

  • MKT2012: Consumer Behaviour (20 credits)
  • BUS3005: Advanced Business Topics (40 credits)
  • MKT3095: Cultural & Heritage Marketing (20 credits)



Publications