Profile

Six-year-work experience in sales and marketing in FMCG, luxury, and IT industries; business founder in sports education; BBA, MBA, and MSc Consumer Analytics & Marketing Strategy

Project title: Sustainable Entrepreneurship through a Paradox lens

Project description: The aim of the research is to gain insights into how sustainable firms nagivate and manage paradoxical tensions in the entrepreneurial process

Research interests: Sustainability, strategic management, marketing, paradox theory

Grants/Scholarships received: Postgraduate Scholarship from Education and Youth Affairs Bureau, Macau S.A.R.

Supervisors: Professor Tom McGovern, Dr Xin Li, Prof Jonathan Kimmitt (external)