Profile
Chris Parsons
International Advisory Board member
Chair of the North America Advisory Board and President, Mayborn Group North America
Chris Parsons is currently General Manager of Mayborn Group North America – the owner of the Tommee Tippee brand. Tommee Tippee supplies feeding, soothing and hygiene products to consumers across the globe.
Tommee Tippee is the current number 1 brand of infant and toddler feeding products in the UK. It is one of the fastest-growing brands in the global baby essentials market. Available in more than 40 countries, Tommee Tippee has experienced strong growth in North America, Europe and Asia.
Before joining Mayborn Group, Chris was the Senior Vice President of International for the NFL (National Football League). He was responsible for the commercial and fan development activities around the globe. During his tenure, Chris contributed to:
- the growth of the NFL fanbase in core focus markets
- expanding marketing activities
- increasing media exposure
- securing record revenues for the NFL’s international business
Prior to joining the NFL, Chris was Vice President of Reserve Brands (Ciroc, Don Julio, Johnnie Walker Blue) for Diageo plc. In this role, he established Diageo’s first luxury operations, which included the highly successful co-marketing collaboration of Ciroc with Sean “Diddy” Combs.
Chris has also served as the Vice President of Johnnie Walker. Under his direction, the Johnnie Walker brand expanded into broad cable advertising distribution and celebrity event marketing. This resulted in record revenues and profits.
During his 10 years at Diageo, he also served as the Vice President of Beer, winning several marketing excellence awards in the U.S. for his work with the Guinness and Red Stripe brands. He was also responsible for Diageo’s US marketing training and development programmes.
Chris grew up in Manchester, UK. After graduating from Newcastle University, he held various sales and marketing positions at Bass plc, before moving to the US with the Diageo organisation.