Profile

I am interested in consumer psychology across various industries, exploring how psychological factors such as perception, decision-making, and emotional responses influence consumer behavior. This interest spans areas like tourism, retail, hospitality, and beyond, offering insights into how consumers interact with products, services in different contexts.

Project title: Understanding Tourism Safety among Outbound Tourists: A mixed method approach

Project description: My research adopts a mixed-method approach focused on customer experience, specifically exploring outbound tourists’ perceptions and expectations of tourism safety. The study aims to examine how tourists consider and interpret various safety-related factors when traveling abroad, as well as how these factors shape their expectations and behaviors. Through this investigation, the research further seeks to develop a comprehensive framework that captures the stages of an individual’s tourism safety growth cycle.

Supervisors: Dr Qionglei Yu, Professor Natalia Yannopoulou