Profile

My work experience is a mix of academic and corporate world. My latest role as a Lecturer in Business, inspired me to start my PhD journey. I have been mainly teaching module relating to Business Analytics, Data Insights and New Technologies.

Project title: The Ethical Integration of Artificial Intelligence in Corporate Social Innovation within the UK Retail and E-commerce Industry

Research interests: I would like to continue with topics relating to New Technologies and especially how they can affect all organisations no matter their location, industry or size. I believe that technology and data can provide a sustainable competitive advantage for any company if they have been utilised correctly. This requires more research.

Supervisors: Dr Irene Chu and Dr Xin Li