Profile

Dr Weizheng Zhang joined Newcastle University Business School as a Lecturer (Assistant Professor) with research interests in tourism marketing, innovation, SME and migration topics in January 2024. Before joining Newcastle, he was a Lecturer (Assistant Professor) at the University of Essex. He is also a Fellow of the Higher Education Academy (FHEA). He has published in Tourism Management (ABS 4), a leading journal in Tourism (Destination) research. He serves as a reviewer in high-quality journals such as Journal of Sustainable Tourism, Journal of Hospitality and Tourism Management etc.

Weizheng successfully defended his PhD in September 2022 at the University of Surrey (Full-scholarship funded) which focused on tourism SMEs and their service/marketing innovation with the context of domestic migration. Weizheng also completed his MSc study (Research in Human Geography) at the University of Birmingham (UK) and his BSc degree in physical geography at the Northwestern Normal University, China (With an exchange year in the Geography department of National Changhua University of Education), where he developed his research interests. Dr Zhang previously worked at Hunan Daily News Agency in China (2016-2017) as a journalist for regional political and economic affairs, which influenced his research interests in solving socio-economic problems.

I am interested in supervising PhD students with the following topics: Tourism (Destination) Marketing; Innovation in SME business; Risk and uncertainty; Equality, Diversity, Inclusivity and marketing.

Email Address:

weizheng.zhang@newcastle.ac.uk/ weizheng.zhang@ncl.ac.uk

Roles and Responsibilities:

Lecturer (Assistant Professor) in Marketing

Chair of UG Board of Examiners

Qualifications

University of Surrey, UK (2018-2022) PhD in Management (Full scholarship funded)

University of Birmingham, UK (2017– 2018) MSc Research in Human Geography

Northwest Normal University, China (2013 – 2017) BSc Geographical Science ((With an exchange year in the Geography department of National Changhua University of Education).

Research Interests

Tourism (Destination) Marketing

Innovation in SME business

Risk and uncertainty

Equality, Diversity, Inclusivity and marketing

I am interested in supervising PhD students align with those research interests.

Funded Research Projects

• Monash Business School / Newcastle University Business School Collaborative Grants (NAMAWARDS): The Power of Equality: How Women-Owned Businesses Shape Consumer Response, GBP 10,000, 2024-2025.

Publications

Zhang, W., Williams, A. M., Li, G., & Liu, A. (2022). Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China. Tourism Management, 91, 104525. (CABS 4, A* in ABDC list)

I am a Fellow of Higher Education Academy (FHEA) and currently teaching following modules at NUBS

24/25

MKT3021 Brand Management (Module Lead)

NBS8507 International Marketing (Module Lead)

MKT3095 Cultural and Heritage Marketing

Dissertation Supervision

23/24

MKT3021 Brand Management (Module Lead)

NBS8507 International Marketing (Module Lead)

Dissertation Supervision

• Article

  • Zhang W, Williams AM, Li G, Liu A. Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China. Tourism Management 2022, 91, 104525.

• Conference Proceedings (inc. Abstract)

  • Setthanandhaphokin P, Zhang W, Wu Z, Yu Q. Exploring Safety Information Attributes Through Online Video Sharing Platform. In: The 24th International Conference on Electronic Business. 2024, Zhuhai China.