4th Marketing, Innovation and Digital Transformation Conference
Call for Papers
The rapid evolution of artificial intelligence (AI) and robotics is fundamentally transforming the relationship between businesses and customers. As these technologies advance, they create both unprecedented opportunities and complex challenges for customer experience, business models, and societal well-being.
This one-day conference explores the paradoxical nature of AI and robotics in marketing and business, as technologies that simultaneously: enhance personalisation while raising privacy concerns; enable frictionless experiences while potentially diminishing meaningful human connection; and create innovative business models while disrupting established market dynamics.
We invite researchers and practitioners to examine five critical dimensions of this technological transformation:
- Trust and collaboration between humans and AI systems in customer-facing contexts
- Business model innovation enabled by AI-driven innovation
- Anticipatory intelligence and its impact on future customer experiences
- Ethical frameworks for responsible deployment of AI in marketing
- Sustainable well-being at the intersection of technological efficiency and human needs
By bringing together leading thinkers from business management, marketing, computing science, and psychology, we aim to foster cross-disciplinary dialogue on how emerging technologies can enhance customer experience and well-being while addressing the ethical, business, and societal implications of human-AI interaction in commercial settings.
Conference format
The conference comprises three engaging sessions:
- Keynote Session: Led by distinguished scholars presenting cutting-edge research
- Competitive Presentation Track: Featuring selected papers showcasing innovative work
- Round-Table Discussion: Facilitated by senior researchers to explore works in progress and collaborative opportunities
Schedule
Morning
08:45 – 09:00: Registration
09:00 – 09:15 Opening
09:15 – 10:30: Keynote speeches
10:30 – 10:45: Coffee break
10:45 – 12:15: Keynote speeches
12:15 – 13:15: Lunch break
Afternoon
13:15 – 14:35: Paper presentations (4 presentations, 20 mins each)
14:35 – 14:50: Coffee break
14:50 – 16:00: Round table sessions (parallel themed sessions):
- Trust and collaboration between humans and AI systems in customer-facing contexts
- Business model innovation enabled by AI-driven innovation
- Anticipatory intelligence and its impact on future customer experiences
- Ethical frameworks for responsible deployment of AI in marketing
- Sustainable well-being at the intersection of technological efficiency and human needs
16:00 – 16:15: Wrap-up
Organisers
Marketing Research Community, Newcastle University Business School
Centre of Consumers and Sustainable Consumption, Durham University Business School