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Strategy, International Business and Society Research Community

The Strategy, International Business and Society (SIBS) research community is a multi-disciplinary group. We're concerned with the management of strategic international business and societal issues.

We aim to contribute to the management of major strategic, international business, and societal issues. Our group takes a multi-disciplinary approach to do this. We draw from a diverse range of theories, spanning:

  • economics
  • sociology
  • psychology
  • political science
  • ethics

As a result, our studies employ a variety of empirical approaches. These include quantitative, qualitative, comparative, and historical methods.

Our research builds on collaborative efforts to address key regional, national, and global issues.

We take an interdisciplinary approach which transcends geography and cultural contexts. Our colleagues collaborate with scholars from universities in the UK, US, Europe, Asia, and Latin-America. Their work provides insights for both the business community and wider society. These insights have both theoretical significance and practical impact.


Research themes

Our work integrates the following areas:


Research spotlights

Our diverse projects drive innovation and impact in sustainability, strategy, and international business. These studies reflect our commitment to addressing global challenges through cutting-edge research.

Sustainability and Responsible Business

Business model innovation for sustainable development

Developing theories of value in sustainable business models (Christina Neesham)

SDGs and business model innovation for sustainable development (Noemi Sinkovics)

Alternative business models and community-led innovations within food chains in the Brazilian Amazon (Patricia Prado)

Social enterprises

Working for impact but failing to experience it. Exploring individual’s sensemaking in social enterprises (Wee Chan Au)

Social enterprises in a developing context: insights from Nigeria (Domnan Miri)

Bringing the family logic in: From duality to plurality in social enterprises (Wee Chan Au)

Education for sustainability

Capturing the material impact of educational programmes for sustainable development and programme development to tackle climate change (Jenny Davidson)

Using the theory of planned behaviour to develop business students into capable change agents for socially sustainable development (Wee Chan Au)

Migrant workers

Networks amongst Syrians: Situated migrant positionalities and the impact on relational embedding (Peter Edward)

The work-life experiences of an invisible workforce: The case of live-in women migrant domestic workers in Malaysia (Wee Chan Au)

How do refugee entrepreneurs navigate institutional voids? Insights from Malaysia (Wee Chan Au)

Sustainable supply chains

Innovating towards a circular bio-economy, dynamic capabilities of firms in the Brazilian Amazon (Patricia Prado)

Sustainability initiatives by MNEs (Mayank Sewak and Irene Chu)

Environmental, social and governance performance

Corporate social innovation alignment with UN SDG's: A Study of India MNCs subsidiaries (Irene Chu)

Corruption, FDI inflows and global middle-class growth: Multi-country study of political risks and FDI; (Amy Nguyen)

ESG performance of multinationals: Global multi-industry study (Stephen Chen)

Accountability and governance in pursuit of sustainable development goals (Cristina Neesham)

Strategy and International Business

Diversity in international business

Language, linguistic clustering and the effects on identity and relationships in multinational enterprises (Komal Kalra)

Diversity, national Institutions, and the nature of inventions (Rafael Corredoira)

Female expatriates on the move? Gender diversity management in global mobility (Ben Bader)

Knowledge flows and innovation

How far should we go? An exploration of international footprint configurations in knowledge intensive service firms (Rany Salvoldi)

International mobility, formal/informal connections and the nature of inventions: Worldwide study of pharma and chemical industries (Rafael Corredoira)

International knowledge transfer characteristics and local learning: Analysis of patent and trademark data from Vietnam pharma industry (Amy Nguyen)

Cross-border knowledge transfer in the digital age: The final curtain call for long-term international assignments? (Ben Bader)

Local knowledge and MNC subsidiaries: India (Mayank Sewak)

Global value chains

The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries (Noemi Sinkovics)

Global value chains and the governance of ‘embedded’ food commodities (Patricia Prado)

Organisational resilience and upgrading

Public private institutions and family firms: Internationalisation and upgrading in the Argentine wine Industry (Rafael Corredoira)

Organizational resilience, innovation capabilities and SME performance in high-risk contexts (Domnan Miri)

Impact of digital technologies

Digital technology integration in informal economies: A micro-entrepreneurial study (Domnan Miri)

Digital globalization of creative industries in the UK, Eastern Europe, Sub-Saharan Africa, Caribbean, Turkey, and Indonesia (Stephen Chen)

Strategy and sensemaking

Categorisation and inference: experiments on strategic sense-making and positioning (Johannes Schmalisch)

Paradoxical cognition as a micro foundation of organizational ambidexterity: the role of international strategy (Rany Salvoldi)

Resolving paradoxical tensions in organisations by increasing technological capacity (Xin Li)

Open strategy: Northern Russell Group universities (Elie Chadha and Tom McGovern)

Headquarter attention on subsidiaries in emerging markets: India (Mayank Sewak)

Exploring the Black Forest distilleries: A category-focused investigation of positions in feature space (Johannes Schmalisch)

Behavioural foundations of international business in a globalized world (Stephen Chen)


External engagement and collaboration

Our community aims to produce research which has significant real-world application.

Sustainable Development Goals

We are working with Netpositive Futures, a UK-based consultancy specialising in sustainability strategies.

Together we are in the process of developing an online tool. This will measure the material impacts of educational programmes against the SDGs. It will  capture personal and professional priorities, actions and measures.

A collection of colourful cards featuring various sustainable development goals, including "Goal 1: Poverty" in bold.

Ready for Change

We're working with a community of leaders from the rail industry.

Our aim is to address challenges presented by climate change and sustainability.

We also consider complex data analysis that is critical for decision making.

A view of Central Station in Newcastle illuminated with warm lights at night, surrounded by railway tracks and a car park.

Promoting gender equality in Pakistan higher education

We're engaged with a British Council Going Global Partnerships/Gender Equality Partnerships project.

Through this project, we're working to promote gender equality in Higher Education in Pakistan.

A close-up of a wooden scale with blue and pink human figures on either side, representing gender balance, with hands supporting the scale.

Our staff and students

Meet some of the people driving our research forward and making a real impact.

Full profiles of all our staff and students can be found on our staff page. They include details on their background, teaching and publications. 


Funding and grants

Our research and scholarship receives funding from a range of bodies, such as:

  • the Engineering & Physical Sciences Research Council (ESPRC)
  • the British Academy of Management (BAM)
  • the British Council
  • local organisations and businesses

Examples of work funded by external organisations include:

  • assuring citizen agency in a world with complex online harms
  • employer duty of care in international human resource management
  • capturing, sustaining and growing value in cultural heritage organisations: The case of museums