Marketing research
Examining different themes, our colleagues use their extensive global knowledge to further the field of marketing.
We study how people behave in various markets and seek ways to enhance their well-being. At the same time, we look to make organisational practices more sustainable.
We focus on the exchanged branded messages between consumers and companies. Consumer insights are generated through the examination of:
- traditional marketing communications tools
- novel online contexts
We study how to contribute to the success of service organisations by:
- improving the quality of their services
- increasing their profitability
- stimulating service innovations
FAIRWATER Energy Village
Funder: OFWAT
Start date: November 2021
End date: October 2025
Co-investigators: Diana Gregory-Smith, Savvas Papagiannidis
Enhancing the Effectiveness of Vocational Education in Vietnam
Funder: Northern Gas Networks Limited
Start date: February 2022
End date: July 2023
Co-investigators: Diana Gregory-Smith, Savvas Papagiannidis
Energy Village
Funder: Northern Gas Networks Limited
Start date: February 2022
End date: July 2023
Principal Investigator: Savvas Papagiannidis
Co-Investigator: Diana Gregory-Smith
Creative Spark Year 4
Funder: British Council
Start date: October 2021
End date: July 2022
Principal investigator: Vicky Mountford Brown (Innovation, Enterprise and Digital Business)
Co-investigators: Fiona Whitehurst, Paul Richter (Innovation, Enterprise and Digital Business), Lucy Hatt (Marketing: Consumers, Communications and Services)
KTP Vindolanda CT
Funder: Innovate UK/Vindolanda Trust
Start date: July 2020
End date: June 2022
Co-investigator: Natalia Yannopoulou
Developing life-skills course
Funder: British Academy
Start date: March 2020
End date: December 2021
Principal investigator: Andrew Lindridge
Identifying and Mapping Threshold Concepts of Entrepreneurship Across University Entrepreneurship Programmes
Funder: Enterprise Educators UK
Start date: August 2020
End date: July 2021
Principal investigator: Lucy Hatt