Background

My research interests include exploring the use of mixed and evidence-based methods in exploring public perceptions towards animal welfare and meat consumption, specifically qualitative and quantitative systematic reviews, and mixed qualitative research methods. I am particularly interested in exploring peoples relationships with animal products and their production practices, such as motivations for food choice, innovation and technology in production, knowledge of food production practices, and food cultures.

My research involves working with a range of stakeholders from across the food supply chain, including policy makers, primary producers, manufacturers and the public, not to mention academics from a variety of different disciplines including geography, history, economics, epidemiology, nutrition and animal  science.

Areas of Expertise

Public perceptions, farm animal welfare, meat consumption, dairy, consumer behaviour, mixed-methods research

SCOPUS

Research

I am currently working on the Wellcome Trust funded project 'Thinking forward through the past: linking science, social science and the humanities to inform the sustainable reduction of endemic disease in British livestock farming' www.field-wt.co.uk

Teaching

I currently supervise a number of students on the following degrees:

• Food Marketing and Nutrition (BSc)
• Joint Honurs (BSc)
• International Marketing (MSc)

Publications

• Articles

  • Mahon N, Finan S, Holloway L, Clark B, Proctor A. Making a mark on the farm: the marks and traces of farm animals and infectious diseases in northern England. Scottish Geographical Journal 2024, ePub ahead of Print.
  • Holloway L, Mahon N, Clark B, Proctor A. Lively commodities and endemic diseases: Shifting commodity situations and nonhuman disability in cattle and sheep on UK farms. Journal of Rural Studies 2024, 110, 103367.
  • Holloway L, Mahon N, Clark B, Proctor A. Interspecies encounters with endemic health conditions: Co-producing BVD and lameness with cows and sheep in the north of England. Sociologia Ruralis 2024, 64(2), 180-201.
  • Clark B, Proctor A, Mahon N, Holloway L. Exploring farmer and advisor lameness management behaviours using the COM-B model of behaviour change. Frontiers in Veterinary Science 2024, 11, 1258906.
  • Jin S, Clark B, Liu Z, Frewer LJ. Drivers of Chinese public attitudes towards agri-food applications based on synthetic biology: The results of qualitative exploratory research. Journal of Risk Research 2024.
  • Dong J, Clark B, Li W, Jin S, Frewer L. Consumers’ attitudes towards healthy eating: A qualitative comparison between older and younger Chinese consumers. British Food Journal 2024, 126(13), 593-608.
  • Clark B, Proctor A, Boaitey A, Mahon N, Hanley N, Holloway L. Animal health and welfare as a public good: what do the public think?. Agriculture and Human Values 2024, ePub ahead of Print.
  • Mahon N, Holloway L, Clark B, Proctor A. The application of a sentiment analysis approach to explore public understandings of animal agriculture. Journal of Rural Studies 2023, 103, 103127.
  • Holloway L, Mahon N, Clark B, Proctor A. Living with cows, sheep and endemic disease in the North of England: Embodied care, biosocial collectivities and killability. Environment and Planning E: Nature and Space 2023, 6(2), 1278-1298.
  • Clark B, Mahon N. In the shoes of a farmer: (re)connecting the public with animal health and welfare in livestock production. Research for All 2023, 7(1), 1-9.
  • Jin S, Dawson IGJ, Clark B, Li L, Frewer LJ. Chinese public perceptions of food applications based on synthetic biology. Food quality and Preference 2023, 110, 104950.
  • Holloway L, Mahon N, Clark B, Proctor A. Changing interventions in farm animal health and welfare: A governmentality approach to the case of lameness. Journal of Rural Studies 2023, 97, 95-104.
  • Sidiq FF, Coles D, Hubbard C, Clark B, Frewer LJ. The role of traditional diets in promoting food security in low and middle income countries: A systematic review. IOP Conference Series: Earth and Enivornmental Science 2022, 978, 012001.
  • Kendall H, Clark B, Li W, Jin S, Jones G, Chen J, Taylor J, Li Z, Frewer L. Precision agriculture technology adoption: a qualitative study of small-scale commercial "family farms" located in the North China Plain. Precision Agriculture 2022, 23, 319-351.
  • Tiwasing O, Clark B, Gkartzios M. How can rural businesses thrive in the digital economy? A UK perspective. Heliyon 2022, 8(10), e10745.
  • Sidiq FF, Coles D, Hubbard C, Clark B, Frewer LJ. Factors influencing conumption of traditional diets. Stakeholder views regarding ago consumption among the indigenous peoples of West Papua. Agriculture and Food Security 2022, 11, 51.
  • Jin S, Li W, Dawson IGJ, Clark B, Chen S, Frewer LJ. Consumer responses to genetically modified food in China: The influence of existing general attitudes, affect and perceptions of risks and benefits. Food Quality and Preference 2022, 99, 104543.
  • Hadjigeorgiou E, Clark B, Simpson E, Coles D, Comber R, Fischer ARH, Meijer N, Marvin HJP, Frewer LJ. A systematic review into expert knowledge elicitation methods for emerging food and feed risk identification. Food Control 2022, 136, 108848.
  • Rust NA, Rehackova L, Naab F, Abrams A, Hughes C, Merkle BG, Clark B, Tindale S. What does the UK public want farmland to look like?. Land Use Policy 2021, 106, 105445.
  • Jin S, Clark B, Li W, Kuznesof S, Frewer LJ. Social Dimensions of Synthetic Biology in the Agrifood Sector: The Perspective of Chinese and EU Scientists. British Food Journal 2021, 123(12), 4135-4154.
  • Sidiq FF, Coles D, Hubbard C, Clark B, Frewer LJ. Sago and the indigenous peoples of Papua, Indonesia: A review. Journal of Agricultural and Applied Biology 2021, 2(2), 138-149.
  • Mahon N, Clark B, Proctor A, Holloway L. Exploring farmers’ understanding of and responses to endemic animal health and welfare issues in the UK. Veterinary Record 2021, 189(10), e941.
  • Hu L, Dai K, Xing C, Li Z, Tomas R, Clark B, Shi X, Chen M, Zhang R, Qiu Q, Lu Y. Land subsidence in Beijing and its relationship with geological faults revealed by Sentinel-1 InSAR observations. International Journal of Applied Earth Observation and Geoinformation 2020, 82, 101886.
  • Rust N, Ridding L, Ward C, Clark B, Kehoe L, Dora M, Whittingham MJ, McGowan P, Chaudhary A, Reynolds CJ, Trivedy C, West N. How to transition to reduced-meat diets that benefit people and the planet. Science of the Total Environment 2020, 718, 137208.
  • Niemi JK, Bennett R, Clark B, Frewer L, Jones P, Rimmler T, Tranter R. A value chain analysis of interventions to control production diseases in the intensive pig production sector. PLoS ONE 2020, 15(4), e0231338.
  • Li W, Clark B, Taylor JA, Kendall H, Jones G, Li Z, Jin S, Zhao C, Yang G, Shuai C, Xin C, Cheng J, Yang H, Frewer LJ. A hybrid modelling approach to understanding adoption of precision agriculture technologies in Chinese cropping systems. Computers and Electronics in Agriculture 2020, 172, 105305.
  • Jin S, Clark B, Kuznesof S, Lin X, Frewer LJ. Synthetic biology applied in the agrifood sector: Public perceptions, attitudes and implications for future studies. Trends in Food Science and Technology 2019, 91, 454-466.
  • Clark B, Doyle J, Bull O, McLean S, Hill TR. Knowledge and attitudes towards Vitamin D food fortification. Nutrition and Food Science 2019, 49(3), 346-358.
  • Carrick J, Abdul Rahim MSAB, Adjei C, Ashraa Kalee HHH, Banks SJ, Bolam FC, Campos Luna IM, Clark B, Cowton J, Domingos IFN, Golicha DD, Gupta G, Grainger M, Hasanaliyeva G, Hodgson DJ, Lopez-Capel E, Magistrali AJ, Merrell IG, Oikeh I, Othman MS, Ranathunga Mudiyanselage TKR, Samuel CWC, Sufar EKH, Watson PA, Zakaria NNAB, Stewart G. Is planting trees the solution to reducing flood risks?. Journal of Flood Risk Management 2019, 12(S2), e12484.
  • Clark B, Hill T, Hubbard C. Consumer perception of vitamin D and fortified foods. British Food Journal 2019, 121(9), 2205-2218.
  • Clark B, Panzone LA, Stewart GB, Kyriazakis I, Niemi JK, Latvala T, Tranter R, Jones P, Frewer LJ. Consumer attitudes towards production diseases in intensive production systems. PLOS One 2019, 14(1), e0210432.
  • Kendall H, Clark B, Rhymer CM, Kuznesof S, Hajslova J, Tomaniova M, Brereton P, Frewer LJ. A systematic review of consumer perceptions of food and authenticity: A European perspective. Trends in Food Science & Technology 2019, 94, 79-90.
  • El Benni N, Stolz H, Home R, Kendall H, Kuznesof S, Clark B, Dean M, Brereton P, Frewer LJ, Chan MY, Zhong Q, Stolze M. Product attributes and consumer attitudes affecting preferences for infant milk formula in China - a latent class approach. Food Quality and Preference 2018, 71, 25-33.
  • Kendall H, Kaptan G, Stewart G, Grainger M, Kuznesof S, Naughton P, Clark B, Hubbard C, Raley M, Marvin HJP, Frewer LJ. Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts. Food Control 2018, 90, 440-458.
  • Kendall H, Kuznesof S, Dean M, Chan M-Y, Clark B, Home R, Stolz H, Zhong Q, Liu C, Brereton P, Frewer L. Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud. Food Control 2018, 95, 339-351.
  • Clark B, Jones G, Kendall H, Taylor J, Cao Y, Li W, Zhao C, Chen J, Yang G, Chen L, Li Z, Gaulton R, Frewer L. A proposed framework for accelerating technology trajectories in agriculture: a case study in China. Frontiers of Agricultural Science and Engineering 2018, 5(4), 485-498.
  • Clark B, Frewer LJ, Panzone L, Stewart G. The need for formal policy synthesis in food policy. A case study of willingness to pay. Animals 2017, 7(3), 23.
  • Kendall H, Naughton P, Clark B, Taylor J, Li Z, Zhao C, Yang G, Chen J, Frewer LJ. Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China. Advances in Animal Biosciences: Precision Agriculture (ECPA) 2017 2017, 8(2), 703-707.
  • Clark B, Stewart G, Panzone L, Kyriazakis I, Frewer LJ. Citizens, consumers and farm animal welfare: A meta-analysis of willingness-to-pay studies. Food Policy 2017, 68, 112-127.
  • Clark B, Stewart GB, Panzone LA, Kyriazakis I, Frewer LJ. A systematic review of public attitudes, perceptions and behaviours towards production diseases associated with farm animal welfare. Journal of Agricultural and Environmental Ethics 2016, 29(3), 455-478.
  • Lacey C, Clark B, Frewer L, Kuznesof S. "Reaching its limits”: Industry perspectives on salt reduction. British Food Journal 2016, 118(7), 1610-1624.
  • Giles EL, Kuznesof S, Clark B, Hubbard C, Frewer LJ. Consumer acceptance of and willingness to pay for food nanotechnology: a systematic review. Journal of Nanoparticle Research 2015, 17, 467.
  • Clark B, Stewart GB, Panzone LA, Frewer LJ. A protocol for a systematic review into consumers' attitudes, beliefs and perceived ethical obligations towards farm animal welfare. PeerJ 2014.
  • Clark B, Stewart GB, Panzone LA, Frewer LJ. A Protocol for a meta-analysis of consumers' and citizens willingness-to-pay for farm animal welfare and disease prevention. PeerJ PrePrints 2014.

• Book Chapters

  • Clark B, Boaitey A, Hubbard CM. Societal Attitudes Towards Animal Welfare and Livestock Production Diseases. In: Gross, J.J, ed. Production Diseases in Farm Animals: Pathophysiology, Prophylaxis and Health Management. Cham: Springer, 2024, pp.11-23.
  • Clark B, Boaitey A, Hubbard C. Societal Attitudes Towards Animal Welfare and Livestock Production Diseases. In: Gross JJ, ed. Production Diseases in Farm Animals: Pathophysiology, Prophylaxis and Health Management. Cham: Springer, 2024, pp.11-23.
  • Hubbard C, Clark B, Harvey D. Farm animal welfare: Do free markets fail to provide it?. In: Ahmadi, BV; Moran, D; D’Eath, R, ed. The Economics of Farm Animal Welfare: Theory, Evidence and Policy. CABI Press, 2020.
  • Hubbard C, Clark B, Foster L. Farm Animal Welfare and Consumers. In: Matsumoto, S and Otsuki, T, ed. Consumer Perception of Food Attributes. Boca Raton, FL, USA: CRC Press, 2018, pp.171-187.