Staff Profile
Khalid Medani
Associate Lecturer in Food Marketing
- Email: khalid.medani@ncl.ac.uk
- Address: School of Natural and Environmental Sciences,
Centre for Rural Economy,
Agriculture Building,
Newcastle University
Newcastle upon Tyne
NE1 7RU
Background
My current research focuses on exploring stakeholders' perceptions and attitudes towards the consumption of genetically modified (GM) crops and food products using mixed and evidence-based research methods, including systematic reviews and quantiative/qualitiatve mixed methods approach. Hence, my research involves participating stakeholders from across the food supply chain, including GM scientists and experts and food consumers.
Research interests
Consumer behaviour and perceptions.
Food Marketing and Marketing Strategies.
Agricultural Economics and Agri-food Business Management.
Teaching
I currently co-lead and lecture on the following module/s:
- NES1103: Introduction to Nutrition, Food Science and the Food Industry
lecture on the following module/s:
- NES2100: Marketing Strategy
- NES2106: Qualitative Research Methods
and supervise a number of students on the following modules:
- NES3109: Agri-food Business Management and Marketing Dissertation
- NES3113: Food Innovation Consultancy
Publications
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Articles
- Ali A, Tan Y, Medani K, Xia C, Abdullahi NM, Mahmood I, Yang S. Horticultural postharvest loss' and its socio-economic and environmental impacts. Journal of Environmental Management 2025, 373, 123458.
- Medani KR, Neill A, Garrod G, Ojo M, Hubbard C. Societal perceptions and attitudes towards genetically modified (GM) crops, feed, and food products in the Middle East, North Africa, and Turkey (MENAT) region: A systematic literature review. Food Quality and Preference 2024, 17, 105148.