Background

Orla Collins is a Lecturer in the School of Natural and Environmental Sciences at Newcastle University. Her research interests include: market-oriented new product development, digital marketing, health promoting and functional foods, healthy ageing, strategic food marketing, innovation and consumer- led innovation. Orla received her BSc in Food Business from University College Cork, Ireland in 2009. In 2010, Orla received her MSc in Strategic Management and Planning from UCD Michael Smurfit Graduate Business School, Ireland. She graduated from University College Cork with a PhD in 2016. Her PhD research focused on market-oriented new product development of health promoting foods for the ageing population. 

Previous places of employment:

College of Business Administration, Princess Nourah bint Abdul Rahman University, Riyadh, Saudi Arabia.

DCU Business School, Dublin, Ireland.

Department of Food Business and Development, University College Cork, Ireland.

Research

^{Peer Reviewed Journal Award: International Award for Excellence 2015}

^{Awarding Body: The International Journal of Aging and Society}

^{Winning Article Title: The Role of Food in Supporting Healthy Aging: A Stakeholder Perspective}

^{Conference Contributions}

^{Technology Transfer Society Conference 28-30th October 2015}

^{Rory O'Shea (UCD), Orla Collins (University College Cork)}

^{Financial Resource Assembly Processes in the Development of University Spinoff Ventures}

^{Aging and Society: Fourth Interdisciplinary Conference on between 7 - 8 November 2014 at the Manchester Conference Centre , 
Collins, O and Bogue, J. (2014) A Food-based Blueprint for Healthy Aging. [Oral Presentation], Aging and Society: Fourth Interdisciplinary Conference on between 7 - 8 November 2014 at the Manchester Conference Centre , Manchester, UK , 07-NOV-14 - 08-NOV-14}

^{Food, Microbes and Molecular Medicine, 
Collins, O and Bogue, J. (2014) The Role of Food in Healthy Ageing. [Oral Presentation], Food, Microbes and Molecular Medicine, Cork , 18-JUN-14 - 18-JUN-14.}

^{2nd Annual Food Research Conference, 
O. Collins and J.Bogue (2013) Identifying new food product concepts that promote health and well-being in ageing populations. [Oral Presentation], 42nd Annual Food Research Conference, Teagasc Food Research Centre, Ashtown, Dublin , 27-JUN-13 - 28-JUN-13.}

^{Ageing Globally, Ageing Locally 
Collins, O. and Bogue, J. (2011) Food choice, acceptability and healthy well-being in ageing populations Ageing Globally, Ageing Locally Dublin, , 02-NOV-11 - 03-NOV-11}

Teaching

ACE1000 Introduction to Marketing and Consumer Behaviour

ACE1018 Introduction to Nutrition, Food Science and the Food Industry

ACE2073 New Food Product Development

ACE3202 Communication and Behaviour Change 

ACE3209 Food Innovation Consultancy

Publications

• Articles

  • Collins O, Bogue J. The Role of Food in Supporting Healthy Aging: A Stakeholder Perspective. The International Journal of Aging and Society 2015, 4(3-4), 12-13.
  • Collins O, Bogue J. Designing health promoting foods for the ageing population: a qualitative approach. British Food Journal 2015, 117(12), 3003-3023.

• Book Chapter

  • Bogue J, Collins O, Troy AJ. Market analysis and concept development of functional foods. In: Bagchi D; Nair S, ed. Developing New Functional Food and Nutraceutical Products. Amsterdam: Elsevier Inc, 2017, pp.29-45.

• Report

  • Reed MS, Kenter JO, Hansda R, Martin J, Curtis T, Prior S, Hay M, Saxby H, Mills L, Post J, Garrod G, Proctor A, Collins O, Guy JA, Stewart G, Whittingham M. Social barriers and opportunities to the implementation of the England Peat Strategy : Final report. Newcastle upon Tyne: Natural England and Defra, Newcastle University, 2020.