Digital Design

Google Analytics

Google Analytics

We use Google Analytics to evaluate the performance of the University website. Our website editors have a Standard Dashboard they can use.

Google Analytics allows you to analyse:

  • your audience
  • how visitors find your site
  • how visitors engage with your content

It's self-service so you can access reports when and where you want.

Our Standard Dashboard

We've created a Standard Dashboard in Google Analytics containing 10 widgets that report back on different aspects of your website. This allows you to easily get a snapshot of key analytics data for your site for a selected period of time.

Get access to Google Analytics

Find out how to access the University's Google Analytics account and the Standard Dashboard (University login required).