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The role of social conformity in the acceptance of autonomous vehicles
The project aims to model and understand the conditions that citizens find acceptable in an urban environment. This includes autonomous vehicles in traffic and their use for public transport.
Project leader
Prof Elisabetta Cherchi
Dates
June 2019 to May 2022
Project staff
Prof Bilal Farooq, Ryerson University
Prof Daniel Nettle
Professor Mark Tewdwr-Jones
Dr Angel Marrero
Dr Louise Kempton
Dr. Shadi Djavadian, Ryerson University
Sponsors
Economic and Social Research Council (ESRC)
Partners
Animmersion
Description
The research project deals with theoretical questions about:
- social conformity
- acceptance of innovations
- autonomous vehicles
It will use:
- extensive data collection
- stated preference surveys
- virtual reality laboratory experiments
- demand models estimation