Module Catalogue 2024/25

Pre Requisite Comment

N/A

Co Requisite Comment

N/A

Aims

This module aims to give students an introductory overview of a range of current commercial agribusiness and rural business systems in practical and theoretical contexts. To develop analytical skills for evaluating merits and deficiencies of successful and unsuccessful agribusiness and rural systems. To introduce non-specialist students to agribusiness and rural management concepts. To provide students with the fundamental communication skills (written and oral) that satisfies the minimum criteria for succeeding in higher education and commercial environments.

Outline Of Syllabus

Topics to be covered in the rural and agribusiness context: financial management, business strategy, human resource management, the commercial marketing environment, public sector/not-for-profit sector management.

Intended Knowledge Outcomes

On successful completion of this module students will be able to:
1. Apply rural and agribusiness systems management knowledge and principles and concepts to business management
in a specific production area (e.g. food production, farming, rural enterprise, estate management).
2. Improve rural and agribusiness systems or subsystems performance by identifying constraints (technical,
management, economic) and developing plans to modify, repair or create appropriate systems to achieve the
intended outcomes.
3. Understand the position and performance of the rural and agribusiness systems in a national and global
context.

Intended Skill Outcomes

On successful completion of this module students will be proficient at:
1. Writing to an academic standard (with respect to grammar, referencing, presentation)
2. Communicating in ways appropriate to the rural and agribusiness management discipline and audience (oral and
written)
3. Working in teams and assessing team performance.
4. Access, critically evaluate, synthesise and manage information from a wide range of resources using
appropriate technologies
5. Communicate in ways appropriate to the rural and agribusiness management disciplines and audiences.

Teaching Rationale And Relationship

Online lectures will provide a suitable learning environment for delivering a range of theoretical and practical knowledge to undergraduate, stage-1 students (related to Intended Knowledge Outcome #1 & Intended Skills Outcome #1,2). The staff members will utilise a variety of teaching methods to ensure that students are actively engaged and participating in lectures. Group presentations of existing commercial agribusinesses will provide students with the opportunity to further explore, in a more informal environment, the topics and cases being covered in the lectures (Related to Intended Knowledge Outcome #1,2,3 & Intended Skills Outcome #1,2,3,4,5). This in-depth analysis of various commercial rural businesses and agribusinesses will expose students to the current market environment in which they operate as consumers and will enter into as professional graduates (Related to Intended Knowledge Outcome #1,2,3 & Intended Skills Outcome #1,2,3,4,5).

Assessment Rationale And Relationship

1. During the exam, students will show their overall understanding of rural and agribusiness management functions, demonstrate their knowledge of specific aspects of rural and agribusiness management (e.g. agribusiness management’s contribution to corporate strategy) and demonstrate their ability to analyse specific rural and agribusiness functions. Related to Intended Knowledge Outcome #1 & Intended Skills Outcome #1,2,3.

2. For the group presentations, students will work in small groups to develop their team work, organisation and presentation skills. Knowledge gained from critically analysing current commercial agribusinesses will be shared with class members. Related to Intended Knowledge Outcome #1,2,3 & Intended Skills Outcome #3,4,5,6. Candidates are expected to have undertaken significant research of the financial, social and environmental drivers affecting the business, they will present these in a business analysis that illustrates the SWOT with strategic recommendations for development of W & T.

General Notes

N/A