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AI and the music industry: Can AI truly create an original work of music?

Date: Thursday 13 February 2025 | Time: 17:30 - 18:30 (GMT)
Location: Henry Daysh Building, Newcastle University (online viewing also available) | Get directions

  • Guest speakers
  • Online viewing available

The dream of being a popstar is a dream career for some people, but how do recent developments in the music industry affect this career path and the likelihood of success in an industry changed and powered by AI?

The world of music is one defined by constant disruption from vinyl to CD to streaming. How is the world of music dealing with its latest challenge, AI? For some AI is seen as a saviour and others as a destroyer, what is the reality for the industry and creativity?

AI is reshaping music discovery, production, and curation. AI tools can streamline the management of the 100,000 songs released daily onto streaming services and automate tagging, playlisting, and personalised recommendations, but newer technologies are writing songs themselves. We will look at whether AI can enhance the creative process, or whether we are losing something unique.

Meet Hazel Savage

Hazel is a music-tech lifer, guitarist and former CEO/Co-Founder at Musiio and former VP Music Intelligence at Soundcloud. She started her music-tech journey as an early employee at Shazam and spent time understanding the pain points of the industry at Pandora, Universal and HMV before launching Musiio in 2018 and then selling the business to SoundCloud in 2022.

Hazel travels globally speaking at conferences and talking to catalogue owners about the value of artificial intelligence integration and digital transformation in the music industry. As a female founder in the heavily male-dominated industries of music and tech, Hazel seeks to offer insights with interesting and humorous anecdotes, as well as easy-to-follow explanations and use cases of artificial intelligence technology.

Hazel graduated from Newcastle University in 2005 with a degree in Politics and English Literature.

Headshot of Hazel Savage