NICA which is based at Newcastle University enables businesses to harness the opportunities related to the longevity economy through human experience, ethics, data, collaboration, emerging technologies & innovative business models.

The recognition holds special significance as it was voted for by the thousands of people who visited this year's Biennale at Somerset House in London.

"Flip The Script" is a testament to the power of collaboration and the extraordinary wisdom and insights of ‘ordinary’ people who gave input to create the installation through the team at NICA and Voice® -  a growing global community of extraordinary, ordinary people of all ages and backgrounds who are our co-innovation partners at NICA.

In starting the project they wanted to create something that would reflect collective hopes and dreams and offer a platform for unheard voices allowing them to engage with hundreds of people from all walks of life, spanning different ages and nationalities. 

"challenge the status quo"

Nic Palmarini, Director of NICA said: “The engagement and interest in "Flip The Script" symbolises our determination at NICA to challenge the status quo and rewrite the narratives that govern our lives. We are deeply grateful to everyone who has contributed to this project, and we hope that "Flip The Script" will continue to inspire and provoke conversations that pave the way for a more inclusive and compassionate world, where we all live long, fulfilling, and joyful lives, as we take the installation around the world.”

The project was led by NICA's Rosie Wakely, Tom Nappey and Lauren Zayya. 

If you would like to join Voice® and have your voice and wisdom be part of the conversation in how NICA shapes the future of longevity, you can find out more at the Voice Global website.