Staff Profile

Dr Tzemou joined the School of Psychology in 2011 initially as a Teaching Fellow in Psychology having previously held academic positions at Webster University Vienna (Austria), Nottingham Trent University (UK) and the University of Birmingham (UK).

Current Roles and Responsibilities

• Director of Student Support (UG Psychology programmes)
• Module leader for PSY2024 Methods in Psychology 2b
• Course Leader for 'Interpersonal and Communication Skills for Dentists' at the School of Dental Sciences

Qualifications

• BA in Psychology, American College of Greece, Deree College (Greece)
• PGCert in Councelling Practice, University of Derby (UK)
• MA in Councelling Studies, University of Nottingham (UK)
• PhD in Psychology, University of Birmingham (UK)

Awards

• Teaching Excellence Award, University of Newcastle, 2016

Previous Positions

• Assistant Professor of Psychology, Webster University Vienna (Austria), 2005-2011
• Lecturer in Psychology, Nottingham Trent University (UK), 2002-2004
• Research Officer, School of Primary Care, University of Birmingham (UK), 2003-2004

Languages

• English
• Greek
• German
• Italian

Research Interests

• Consumer Psychology

Doctoral Supervision

• Haiyan "Cindy" Chen (transformative consumer research): Start: Academic year: 2020/21 (supervised together with Prof Klaus Schoefer, Newcastle University Business School and Prof Danae Manika, Brunel University)

Scopus Author ID: 1527336507112 

ORCID ID: https://orcid.org/0000-0003-0833-7567

Google Scholar: https://scholar.google.co.uk/citations?user=8fvMdKsAAAAJ&hl=en

Undergraduate Teaching

• PSY2022 Methods in Psychology 2a
• Interpersonal and Communications Skills for Dentists
• Supervision of Empirical Projects

Postgraduate Teaching

• MRes Supervision

• Articles

  • Chen H, Schoefer K, Manika D, Tzemou E. The “Dark Side” of General Health and Fitness-Related Self-Service Technologies: A Systematic Review of the Literature and Directions for Future Research. Journal of Public Policy & Marketing 2024, 43(2), 151-170.
  • Liu H, Schoefer K, Fastoso F, Tzemou E. Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research. Journal of International Marketing 2021, 29(1), 77-94.
  • Neave L, Tzemou E, Fastoso F. Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists. Psychology & Marketing 2020, 37(3), 418-427.
  • Rosenkranz P, Fielden A, Tzemou E. Teaching psychological research methods through a pragmatic and programmatic approach. Psychology Teaching Review 2014, 20(2), 28-35.
  • Frost NA, Eathough V, Shaw R, Weille KL, Tzemou E, Baraitser L. Pleasure, pain, and procrastination: Reflections on the experience of doing memory-work research. Qualitative Research in Psychology 2012, 9(3), 231-248.
  • Tzemou E, Birchwood M. A prospective study of dysfunctional thinking and the regulation of negative intrusive memories in bipolar 1 disorder: implications for affect regulation. Psychological Medicine 2007, 37(5), 689-698.
  • Frost N, Eatough V, Shaw RL, Weille KL, Tzemou E, Baraitser L. Losing faith? Reflecting on the experience of doing memory-work research. 2006.

• Conference Proceedings (inc. Abstracts)

  • Hale O, Tzemou E, Du B, Stamp AJ. Consultation with patients who have limited English proficiency: Perspectives of trainee dental professionals and interpreters. In: Association for Dental Education in Europe Annual Meeting 2021. 2021, Strasbourg / Online.
  • Tzemou E, Sanders H, Waterson L, Rawlings L, Walker E, Ellis J. Self-control and Self-efficacy Characterize the High Achiever in Dental Education. In: IADR/PER General Session. 2019, Vancouver, Canada: International Association for Dental Research.
  • Neave L, Tzemou E, Fastoso F. Seeking attention vs seeking approval: how conspicuous consumption differs for grandiose and vulnerable narcissts. In: INEKA Conference. 2019, Verona, Italy: Innovation, Entrepreneurship and Knowledge Academy (INEKA).
  • Stamp AJ, Tzemou E, Holmes RD, Rolland SL. Enhancing Communication and Professionalism: Aligning Learner and Patient Feedback Priorities. In: IADR/PER General Session. 2018, London, UK.
  • Rosenkranz P, Fielden A, Tzemou E. Teaching psychological research methods through a pragmatic and programmatic approach. In: 5th Vancouver International Conference on the Teaching of Psychology. 2015, Vancouver, Canada.
  • Fielden A, Tzemou E, Rosenkranz P. Integrating Qualitative Research Methods into a Positivist Psychology Programme. In: International Convention of Psychological Science. 2015, Amsterdam, Netherlands: Association for Psychological Sceince.

• Report

  • Birchwood M, Bryan D, Jones-Morris MN, Kaambwa MB, Lester H, Richards J, Rogers H, Sirvastava N, Tzemou E. EDEN: Evaluating the Development and Impact of Early Intervention Services (EISs) in the West Midlands. 2007. A Report for the NHS Service Delivery and Organisation National R & D Programme.