Business
Choose from a selection of Accounting, Economics, and Marketing and Management modules with Combined Honours.
Accountancy
You will study the provision and analysis of information for a variety of:
- decision-making
- accountability
- managerial
- regulatory
- resource allocation
purposes. This subject allows you to gain exemption from the foundation level professional accounting examinations.
It's practised, in part, within a professional service context.
Your study will be informed by perspectives from the social sciences, including:
- behavioural
- economic
- political
- sociological
We also have an Accounting and Finance Society that runs social and networking events.
Economics
Economics is the study of the factors that influence income, wealth and wellbeing.
It seeks to inform the design and implementation of economic policy.
You'll gain an understanding of how resources are used and how households and firms behave and interact.
This understanding is required at both the individual (micro) and the aggregate (macro) level.
Economics aim is to analyse and understand the allocation, distribution and utilisation of scarce resources and their consequences for economic and social wellbeing.
A key discipline in the social sciences, it also engages with:
- psychology
- politics
- sociology and anthropology
- geography
- history
- law
Using mathematics and statistics, accounting is engaging increasingly with sciences such as biology, environmental science and medicine.
Understanding economics is essential for an understanding of business behaviour, strategy and corporate performance.
It's one of the central subjects underpinning the study of business and management and related areas.
There's lots of social activity with this subject, including an active Economics Society and Entrepreneurship Society, with events and trips abroad.
Marketing and Management
You'll gain a broad understanding of business concepts and contemporary marketing theory and practice with Marketing and Management.
The subject has a strong vocational orientation. You'll get the opportunity to apply theory to practice with:
- case studies
- practical projects
- optional work placement
It's supported by modules in core management theory that aid your understanding of the role of marketing in business and organisations.
You can get involved with others studying this subject with the Business Society
Modules
Find out about our typical modules. Modules are subject to change and could differ on an annual basis.
The Integrated Business Stream offers five separate streams in various business and management disciplines:
Accounting and Finance (ACC)
These modules will provide the necessary background to understanding corporate accounts. This will assist in such management functions as decision-making and resource allocation.
Economics (ECO/ACE)
Economics is the study of the factors that influence income, wealth and well-being. Having gained an understanding of the basics, students can go onto studying economics in both a business and global context.
Marketing (MKT/ACE)
After an introductory module, this stream studies marketing from a variety of perspectives and within various business sectors, as well as considering marketing within the overall business environment.
Leadership, Work and Organisation (BUS)
Management is concerned with how businesses operate, considering not only the use of resources but other topics such as human resource management and decision-making. This stream also provides an opportunity to learn about small business start-up and innovation.
Entrepreneurship and Innovation (EIN)
This stream takes a business environmental view of globalisation and provides an opportunity to understand the effects of global trade on people and organisations.
Stage 1
You will study either 40 or 60 credits from the list below in Stage 1.
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC1000 | Introduction to Non-Specialist Accounting and Finance (Note: must have GCSE Mathematics Grade C or equivalent) | 20 | 2 |
| ECO1017 | Introductory Economics | 20 | 1&2 |
| ECO1010 | Mathematics for Economics (ONLY Available to Students who take 40 Credits of Economics Stage 1 Modules) | 20 | 1&2 |
| ECO1910 | Introductory Mathematical Methods for Economics (Not for credit module, compulsory only for students with no A level in Maths; optional for students with A level in Maths) | 1&2 | |
| MKT1002 | Introduction to Marketing | 20 | 1&2 |
| Introduction to Management and Organisation | 20 | 1&2 | |
| BUS1002 | Global Business Environment (ONLY available to students who take 60 credits of Business modules) | 20 | 1 |
| EIN1004 | Understanding Business Growth | 20 | 1&2 |
Stage 2
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC2000 | Interpreting Company Accounts (Pre-requisite ACC1000) | 20 | 1&2 |
| ECO2008 | International Economics (Pre-requisite ECO1017) | 10 | 1 |
| ECO2020 | Ecological Economics and Environmental Policy (Pre-requisite ECO1017) | 10 | 2 |
| ECO2021 | Economics of Inequality and Disadvantage (Pre-requisite ECO1017) | 10 | 2 |
| MKT2008 | Services Marketing (Pre-requisite MKT1002) | 20 | 1&2 |
| MKT2009 | Strategic Marketing (Pre-requisite MKT1002) | 20 | 1&2 |
| MKT2012 | Consumer Behaviour (Pre-requisite MKT1002) | 20 | 1&2 |
| BUS2000 | Human Resource Management | 20 | 1&2 |
| BUS2019 | Understanding Work and Organisations (Pre-requisite BUS1001) | 20 | 2 |
| EIN2011 | Business Enterprise | 20 | 1 |
| EIN2017 | Introduction to Innovation and Technology Management (Pre-requisite BUS1001) | 20 | 1&2 |
Stage 3
Select the module code for specific module information including the module summary and aims, knowledge and skills you'll gain, and the module leader.
20 credits maximum from ECO2008, ECO2020 and ECO2021 (if not taking at Stage 2).
| Module Code | Module Title | Credit Value | Semester |
|---|---|---|---|
| ACC3000 | Case Studies in Finance, Accounting and Business (Pre-requisite ACC1000) | 20 | 1&2 |
| MKT3006 | Global Advertising and Brand Promotion (Pre-requisite MKT1002) | 20 | 1&2 |
| MKT3014 | New Product and Service Development (Pre-requisite MKT1002) |
20 | 1&2 |
| MKT3095 | Cultural and Heritage Marketing (Pre-requisite MKT1002) | 20 | 1&2 |
| ECO2008 | Current Economics Affairs (Pre-requisite ECO1017) | 20 | 1&2 |
| BUS3065 | International Human Resource Management (Pre-requisite BUS2000) | 20 | 2 |
| BUS3035 | Contemporary Issues in International and Comparative Business | 20 | 1&2 |
| BUS3066 | Critical Issues Human Resource Management: Pragmatic Dilemmas in Managing the Workplace of the Future (Pre-requisite BUS2000) | 20 | 1 |
| EIN3000 | Enterprise and Entrepreneurship with Lean Innovation | 20 | 1&2 |
| EIN3027 | Innovation and Creativity | 20 | 1&2 |
| EIN3050 | Management of Creativity, Design and Innovation (Pre-requisite BUS1001) | 20 | 2&2 |
| EIN3060 | International Entrepreneurship | 20 | 1 |
Get in touch
If you have any questions about choosing this subject as part of your Combined Honours degree, contact us and we'll be more than happy to help.
Subject advisers
Dr Khansaa Tezeny, Newcastle University Business School