Singapore Business Solutions Data Camp 2024: Connecting Academia with Real-World Business Challenges

The Singapore Business Solutions Data Camp 2024 - co-organised by Newcastle University in Singapore (NUiS), UK's National Innovation Centre for Data (NICD), and Singapore University of Social Sciences (SUSS) - was a two-week intensive program designed to bridge the gap between academic knowledge and practical business challenges.  

Held from 10 to 21 June 2024 at the campus of SUSS, participants had the opportunity to work with real-world data and gaining hands-on experience by solving complex business problems.

This program brought together a diverse group of students, fostering a collaborative atmosphere where innovative ideas and solutions emerged. Guided by data specialists from NICD, students participated in workshops and hands-on projects, learning how to leverage data to inform and support business decision-making.

Faculty members from NUiS and SUSS conducted workshops on data visualisation and artificial intelligence (AI), while industry experts from Nvidia, Carbon Trust, AI Singapore, and United Overseas Bank shared insights on the application of big data across various sectors, including government, sustainability, climate change, banking, and technology.

A standout feature of the camp was the industry visits to DNATA, Seatrium, and MSD (Merck & Co., Inc. in the USA). These visits offered students an in-depth understanding of the operations of these multinational companies in Singapore.

Real-world problem statements and data sets were provided by industry partners such as DNATA, GOGOX, and Jaguar Land Rover (JLR), challenging participants to apply their skills in practical scenarios. Mentorship from industry professionals was a key component, offering valuable insights and guidance that not only enhanced the students' learning experience but also equipped them for future careers in the data-driven business world.

“Throughout the camp, we learned the importance of asking "WHY?", listening to different perspectives, and truly understanding the core of business problems." Nadia Al Mejamai (LLB in Law, Newcastle).

“We had a unique opportunity to collaborate with Newcastle University students from diverse backgrounds and discipline. Working as a multi-cultural team we focused on data driven decision-making and multi-disciplinary approaches towards developing and pitching business models to various real-world business problems. It was quite an enriching experience.” Syaqilah Suhaimi (BSc in Psychology, SUSS).