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Module

MAS2403 : Statistical Methods for Marketing & Management

  • Offered for Year: 2024/25
  • Module Leader(s): Dr David Walshaw
  • Lecturer: Mrs Maryam Garba
  • Owning School: Mathematics, Statistics and Physics
  • Teaching Location: Newcastle City Campus
Semesters

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
European Credit Transfer System

Aims

To enable students to develop an understanding of the conceptual and practical issues in the
application of statistical techniques to marketing and business decision making. Emphasis is
placed on: identifying appropriate statistical techniques; using appropriate computer software
(e.g. SPSS) for statistical analysis; interpreting results in a business context, using real world
examples.

Outline Of Syllabus

Review of data types; graphical and numerical summaries; data collection and manipulation; sampling; estimation; confidence intervals; hypothesis testing. Analysis of Variance (ANOVA). Nonparametric methods (e.g. Mann-Whitney, Kruskall-Wallis). Contingency tables. Multivari- ate methods (e.g. cluster analysis).
Regression: review of correlation and simple linear regression; multiple regression; variable selection (backward elimination); regression diagnostics; logistic regression (binary, ordinal). General linear model. Time series: moving averages; seasonal effects; autoregressive models for residuals; forecasting.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture441:0044:00Formal Lectures
Scheduled Learning And Teaching ActivitiesLecture22:004:00Revision lectures
Guided Independent StudyAssessment preparation and completion301:0030:00Coursework
Scheduled Learning And Teaching ActivitiesPractical201:0020:00Computer practical sessions
Scheduled Learning And Teaching ActivitiesDrop-in/surgery41:004:00Office Hour or Discussion Board Activity
Guided Independent StudyIndependent study130:0030:00Revision
Guided Independent StudyIndependent study681:0068:00Preparation time for lectures, background reading, coursework review
Total200:00
Teaching Rationale And Relationship

The teaching methods are appropriate to allow students to develop a wide range of skills, from understanding basic concepts and facts to higher-order thinking. Lectures are used for the delivery of theory and explanation of methods, illustrated with examples, and for giving general feedback on marked work. Practicals are used to help develop the students' abilities at applying the theory to solving problems.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1502A90N/A
Other Assessment
Description Semester When Set Percentage Comment
Report1M3Practical report
Computer assessment1M1Computer Based Assessment
Report2M3Practical report
Computer assessment1M1Computer Based Assessment
Computer assessment2M1Computer Based Assessment
Computer assessment2M1Computer Based Assessment
Assessment Rationale And Relationship

A substantial formal examination is appropriate for the assessment of the material in this module. The format of the examination will enable students to reliably demonstrate their own knowledge, understanding and application of learning outcomes.

Examination problems may require a synthesis of concepts and strategies from different sections, while they may have more than one ways for solution. The examination time allows the students to test different strategies, work out examples and gather evidence for deciding on an effective strategy, while carefully articulating their ideas and explicitly citing the theory they are using.

In each semester the coursework consists of a practical report counting for 3% and two Computer Based Assessments counting for 2% in total. The practical reports and CBAs are designed to ensure that the students are following the module and to give timely feedback on their progress.

Reading Lists

Timetable