Aims

Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship. It considers how marketing and management theories and practices relate to business growth. It does this by addressing a number of key social-scientific questions linked to business growth, of relevance to future marketers and managers, which students engage with at the level of assessment. Specifically, key questions taught are:
1) what is business growth and how do we measure it?
2) what sort of people are associated with business growth and entrepreneurship, and is business growth an over-hyped phenomenon we should be wary of?
3) are entrepreneurs born or made?
4) How do the principles of legitimate/moral and illegitimate/immoral business growth relate to each other?
5) How should managers and marketers respond when their business growth is threatened?
6) How does creative marketing and management practices and principles relate to business growth? 7) How can – and should – we condition and socialize employees to produce business growth?
8) To what extent are we impaired, as managers and marketers, when trying to acquire business growth by definition of working with humans who are flawed?
9) How does one’s gender, class and other aspects of their identity relate to their experiences of business growth; and how can identity be better engaged with by managers and marketers seeking enterprise?
10) To what extent can social policies help enterprises, and those who manage and market them, grow?
Learning activities in semester 1 and 2 will be organised to give students feedback on essay plans/assessment preparation.
This module is defined by research-led teaching, with many topics being looked at in relation to Andreas Giazitzoglu’s peer-reviewed work published in leading academic journals.

Outline Of Syllabus

Themes:

Semester 1

Week 1: Introduction:

Week 2: business growth: definitions, measurements and polemics; b) the entrepreneurial personality?

Week 3: the nature/nurture debate and its relationship to entrepreneurs: are entrepreneurs born or made?


Week 4: illegitimate and legitimate business growth: similarities and differences.

Week 5: Threats to business growth: responses and remedies.

Week 6: How important is creativity to business growth?

Week 7: further issues

Week 8: further issues

Week 9: further issues




Christmas Vacation.


Semester 2

Week 1: Introduction to semester 2

Week 2: Organisational socialisation and the pursuit of business growth: principles and dilemmas

Week 3: Human dynamics and their links to business growth

Week 4: Identity, hegemony and business growth: is business growth really just for white, middle-class men?

Week 5: Enterprise policies and entrepreneurship

Week 6: further issues

Week 7: further issues

Week 8: further issues

Week 9: further issues

Teaching Rationale And Relationship

Information required for learning outcomes to be realized is presented in lecture materials and affirmed in other synchronised and non-synchronised learning activities (e.g. structured reading, q and a sessions).

Assessment Rationale And Relationship

Students will be set two summative essays. The first one set in Semester 1 will be on growth and the second one set in Semester 2 will cover other topics covered throughout the year and their relationship to growth.