ISO8005 : Web and Social Media Analytics
- Offered for Year: 2025/26
- Available for Study Abroad and Exchange students, subject to proof of pre-requisite knowledge.
- Module Leader(s): Mr Nick Howey
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
1. Supply students with a comprehensive understanding of web and social media analytics principles, tools, and techniques.
2. Enable students to design, implement, and evaluate data-driven strategies using web and social media data.
3. Cultivate critical thinking skills for interpreting and applying analytics insights in a business context.
Outline Of Syllabus
Introduction to Web and Social Media Analytics
Exploration of metrics and Key performance indicators
Data collection for web analytics and visualisation
Analysis techniques
Search Engine and Social Media Optimisation
Effective reporting and communicating
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 5 | 2:00 | 10:00 | Standard lecture theatre, with specialist software available on the lecturer PC (software to be advised) |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 4 | 2:00 | 8:00 | Workshop – PC lab based, with specialist software available (to be advised) |
| Guided Independent Study | Independent study | 1 | 52:00 | 52:00 | N/A |
| Total | 100:00 |
Teaching Rationale And Relationship
Guidance provided at the beginning of a session are used to present the underlying theory and practical capability, with emphasis on choosing appropriate methods in relation to business needs and dedicated applications. A workshop environment will then allow you to:
1) Interpret theory through relating the taught material to real world business problems.
2) Formulate a plan for implementing data analytics to enhance business decision making.
3) Develop enhanced capability in practical data analytics.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 100 | 2000 word management report based on the analysis of data and effective communication. |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Lab exercise | 2 | M | N/A |
Assessment Rationale And Relationship
Formative assessment
The module has been designed so that students will work on some of the elements required for their summative assessment during the teaching sessions throughout the semester via a teaching dataset defined as Lab Exercise Students will be invited to discuss their progress in class as a case study. This has several benefits:
Student are producing work that can be adapted for use with their summative assessment.
Students can debate and share good practice.
Students will receive feedforward on these discussions.
Summative Assessment
The final report is designed to allow students to provide a reasoned set of management recommendations based on practical implementation of key principles of data manipulation, insight generation, visualisation and data driven outcomes.
The individual component must be submitted in the assessment period following the taught elements. Each student will be required to produce a 2000-word report.
Feedback Strategy
Formative: as stated earlier, there will be several opportunities where formative feedback will be provided throughout the module, particularly in relation to practical tasks.
Summative: For each component of assessment there is a respective standard marking criteria that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- ISO8005's Timetable