MKT3101 : Global Advertising and Brand Promotion (Study Abroad S1)
- Offered for Year: 2024/25
- Available to incoming Study Abroad and Exchange students
- Module Leader(s): Professor Andrew Lindridge
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
To provide students with a solid grounding in advertising and integrated brand promotion. This module will examine:
- Advertising and integrated brand promotion in business and society
- Analyzing the environment for advertising and integrated brand promotion
- The creative process
- Placing the message in conventional and “new” media
- Integrated brand promotion
Outline Of Syllabus
- The world of advertising and integrated brand promotion (IBP)
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Lecture | 11 | 1:00 | 11:00 | PiP lectures, combination of 1 and 2 hour long sessions |
| Guided Independent Study | Directed research and reading | 1 | 33:00 | 33:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Scheduled Learning And Teaching Activities | Small group teaching | 4 | 1:00 | 4:00 | PiP seminars |
| Guided Independent Study | Independent study | 1 | 20:00 | 20:00 | Balance to equal 100 overall |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 2 | 1:00 | 2:00 | 1 whole cohort intro, 1 pre-assessment clinic |
| Total | 100:00 |
Jointly Taught With
| Code | Title |
|---|---|
| MKT3006 | Global Advertising and Brand Promotion |
Teaching Rationale And Relationship
Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.
Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 100 | 2,000 words |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | N/A |
Assessment Rationale And Relationship
The individual assignment tests the students’ ability to critically evaluate academic theories and link them to practice.
Formative assessment - Students are asked to prepare a short written piece of work applying one advertising related theory each time to a print advertisement of their choice. The seminar convenor then provides individual feedback as well as cohort concluding comments at the end of each session
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT3101's Timetable