Marketing PhD

Overview

Research in marketing focuses on a wide range of aspects of consumer behaviour. Our research attracts external funds, internal collaboration and the active involvement of doctoral students. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:

• consumer behaviour
• service marketing
• retail marketing
• sustainability marketing
• international marketing
• marketing communications
• marketing in the creative industries
• internet and direct marketing
• marketing strategy

To find out more about the key marketing research areas, visit the Marketing subject group research page.  

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2024-25.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

 

How you'll learn

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

• Thesis
• Viva

Additional assessment information

Your PhD research should produce a thesis which includes material worthy of academic publication.

Support

Our Research Student Support Team will provide support and advice throughout your studies. The team can help you on a variety of issues from registration to producing your transcripts.

Postgraduate research student support

Our mission is to help you:

• stay healthy, positive and feeling well
• overcome any challenges you may face during your degree – academic or personal
• get the most out of your postgraduate research experience
• carry out admin and activities essential to progressing through your degree
• understand postgraduate research processes, standards and rules

We can offer you tailored wellbeing support, courses and activities.

You can also access a broad range of workshops covering:

• research and professional skills
• careers support
• wellbeing
• health and safety
• public engagement
• academic development

Find out more about our postgraduate research student support

Our staff

Profiles of our highly qualified marketing staff, who are potential supervisors, can be found within their respective research community:

• Innovation, Enterprise and Digital Business
• Marketing: Consumers, Communications and Services
• Supply Chain and Operations Research (SCORCH)

Your development

Faculty of Humanities and Social Sciences (HaSS) researcher development programme 

Each faculty offers a researcher development programme for its postgraduate research students. We have designed your programme to help you:

• perform better as a researcher
• boost your career prospects
• broaden your impact

Through workshops and activities, it will build your transferable skills and increase your confidence.

You’ll cover:

• techniques for effective research
• methods for better collaborative working
• essential professional standards and requirements

Your researcher development programme is flexible. You can adapt it to meet your changing needs as you progress through your doctorate.

Find out more about the Researcher Education and Development programme

Doctoral training and partnerships

There are opportunities to undertake your PhD at Newcastle within a:

• Centre for Doctoral Training (CDT)
• Doctoral Training Partnership (DTP)

Being part of a CDT or DTP has many benefits:

• they combine research expertise and training of a number of leading universities, academic schools and academics.
• you’ll study alongside a cohort of other PhD students
• they’re often interdisciplinary
• your PhD may be funded

If there are currently opportunities available in your subject area you’ll find them when you search for funding in the fees and funding section on this course.

The following centres/partnerships below may have PhD opportunities available in your subject area in the future:

• ESRC Northern Ireland/North East (NINE) Doctoral Training Partnership

Your future

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2025 entry (per year)

Tuition fee increases

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information. 

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination
• graduation

Find out more about:

• living costs
• tuition fees

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

Select your country

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

Open days and events

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events