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Module

ACE3209 : Food Innovation Consultancy

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Orla Collins
  • Owning School: Natural and Environmental Sciences
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 15
Semester 2 Credit Value: 15
ECTS Credits: 15.0

Aims

This is an experiential capstone module which provides an alternative to the individual dissertation. This module will enable students to experience life as a professional innovation project consultant: undertake primary and secondary research leading to the development of a strategic and operational innovation development plan for a food business client. Food Innovation Consultancy will provide a platform for students to develop and acquire necessary technical skills, knowledge and abilities inclusive of the following:
• Problem identification
• Conceptual framework development and design
• Data collection and analysis
• Conclusion and communication of findings

Overall, this module will substantially enhance a student’s curriculum vitae by providing elements of:
• Practical applied project consultancy experience with a real food business client.
• Team- working.
• Commercial awareness through analysis of market trends and other secondary sources relevant to their client.
• Research competencies through primary data collection and analysis.
• Creativity through the ability to come up with original ideas, to use imagination to identify opportunities and enable results and ways of doing this (e.g. brainstorming and other ideation techniques).
• Presentation skills through the ability to effectively explain and share ideas in a variety of situations such as: small group discussions; chairing meetings; presenting a sales pitch; personal presentation; presenting to large groups.
• Time management through the ability to achieve tasks to schedule and in an effective manner (taking into account other curricular and extra-curricular commitments).
• Adaptability through the ability to satisfy all the requirements of delivering business or marketing recommendations to address the client brief.
• Initiative through the ability to identify ways to achieve business or marketing solutions for the client; to suggest new ideas; anticipate and be prepared; think ahead to identify challenges and solutions.
• Problem solving through the ability to work through the data to provide recommendations.
• Written communication through students’ ability to effectively explain and share ideas with people in different written formats such as: business report; meeting agendas; meeting minutes; personal reflection.

Outline Of Syllabus

• Effective applied market research and research ethics
• Data Analysis Methods
• Effective consultancy/ Entrepreneurship
• Project planning and time management
• Innovation and creativity
• Oral presentation skills including infographics and elevator pitches
• Strategic Marketing Planning
• Experiential learning and the reflection ‘Effective innovation and market research in a consultancy environment.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials101:0010:00Formal Lectures
Guided Independent StudyAssessment preparation and completion320:0060:00Presentation Preparation, including formative presentation
Guided Independent StudyAssessment preparation and completion160:0060:00Team Report
Guided Independent StudyAssessment preparation and completion132:0032:00Personal Essay
Guided Independent StudyDirected research and reading102:0020:00Directed Reading
Scheduled Learning And Teaching ActivitiesSmall group teaching101:0010:00PiP - Online lectures/workshops. Initial intro to the module.
Scheduled Learning And Teaching ActivitiesWorkshops42:008:00Synchronous online - Progress updates and workshops
Guided Independent StudyIndependent study1100:00100:00Consolidation of learning. Preparations for Workshops.
Total300:00
Teaching Rationale And Relationship

• Participatory online lectures (alternating mini-lectures and discussion buzz groups, debates, simulations and role play) provides knowledge exchange opportunities to develop and enhance knowledge and skills acquired in prior modules.
• Workshops provide knowledge of specialist topics, creativity methods and project management/methods.
• Workshop-client briefs to students.
• Small-group supervision-formative assessment.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Oral Presentation202M20Presentation of written report to client and or supervisor. 20 minute team oral presentation including Q&As.
Other Assessment
Description Semester When Set Percentage Comment
Essay2M30Individual Reflection ‘Effective applied food market research in a consultancy environment’. Max word 2,000
Report2M50Team consultancy report - indicative word content max 3,000 words.
Zero Weighted Pass/Fail Assessments
Description When Set Comment
Oral PresentationMResearch proposal/consultation brief to client/supervisor. 10 minute team oral presentation including elevator pitch and Q&As.
Assessment Rationale And Relationship

Team report assesses extent to which the team project contributes to the client’s brief
Individual reflection assesses experiential learning with respect to conducting applied food market research in a consultancy environment.

The presentations give students experience of team work both in preparation and delivery.

Reading Lists

Timetable