MAS2403 : Statistical Methods for Marketing & Management (Inactive)
- Inactive for Year: 2024/25
- Module Leader(s): Dr David Walshaw
- Lecturer: Mrs Maryam Garba
- Owning School: Mathematics, Statistics and Physics
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
Semester 1 Credit Value: | 10 |
Semester 2 Credit Value: | 10 |
ECTS Credits: | 10.0 |
European Credit Transfer System |
Aims
To enable students to develop an understanding of the conceptual and practical issues in the
application of statistical techniques to marketing and business decision making. Emphasis is
placed on: identifying appropriate statistical techniques; using appropriate computer software
(e.g. SPSS) for statistical analysis; interpreting results in a business context, using real world
examples.
Outline Of Syllabus
Review of data types; graphical and numerical summaries; data collection and manipulation; sampling; estimation; confidence intervals; hypothesis testing. Analysis of Variance (ANOVA). Nonparametric methods (e.g. Mann-Whitney, Kruskall-Wallis). Contingency tables. Multivari- ate methods (e.g. cluster analysis).
Regression: review of correlation and simple linear regression; multiple regression; variable selection (backward elimination); regression diagnostics; logistic regression (binary, ordinal). General linear model. Time series: moving averages; seasonal effects; autoregressive models for residuals; forecasting.
Teaching Methods
Teaching Activities
Category | Activity | Number | Length | Student Hours | Comment |
---|---|---|---|---|---|
Guided Independent Study | Assessment preparation and completion | 30 | 1:00 | 30:00 | Coursework |
Scheduled Learning And Teaching Activities | Lecture | 44 | 1:00 | 44:00 | Formal Lectures |
Scheduled Learning And Teaching Activities | Lecture | 2 | 2:00 | 4:00 | Revision lectures |
Scheduled Learning And Teaching Activities | Practical | 20 | 1:00 | 20:00 | Computer practical sessions |
Scheduled Learning And Teaching Activities | Drop-in/surgery | 4 | 1:00 | 4:00 | Office Hour or Discussion Board Activity |
Guided Independent Study | Independent study | 68 | 1:00 | 68:00 | Preparation time for lectures, background reading, coursework review |
Guided Independent Study | Independent study | 1 | 30:00 | 30:00 | Revision |
Total | 200:00 |
Teaching Rationale And Relationship
The teaching methods are appropriate to allow students to develop a wide range of skills, from understanding basic concepts and facts to higher-order thinking. Lectures are used for the delivery of theory and explanation of methods, illustrated with examples, and for giving general feedback on marked work. Practicals are used to help develop the students' abilities at applying the theory to solving problems.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
Description | Length | Semester | When Set | Percentage | Comment |
---|---|---|---|---|---|
Written Examination | 150 | 2 | A | 90 | N/A |
Other Assessment
Description | Semester | When Set | Percentage | Comment |
---|---|---|---|---|
Report | 1 | M | 3 | Practical report |
Computer assessment | 1 | M | 1 | Computer Based Assessment |
Report | 2 | M | 3 | Practical report |
Computer assessment | 1 | M | 1 | Computer Based Assessment |
Computer assessment | 2 | M | 1 | Computer Based Assessment |
Computer assessment | 2 | M | 1 | Computer Based Assessment |
Assessment Rationale And Relationship
A substantial formal examination is appropriate for the assessment of the material in this module. The format of the examination will enable students to reliably demonstrate their own knowledge, understanding and application of learning outcomes.
Examination problems may require a synthesis of concepts and strategies from different sections, while they may have more than one ways for solution. The examination time allows the students to test different strategies, work out examples and gather evidence for deciding on an effective strategy, while carefully articulating their ideas and explicitly citing the theory they are using.
In each semester the coursework consists of a practical report counting for 3% and two Computer Based Assessments counting for 2% in total. The practical reports and CBAs are designed to ensure that the students are following the module and to give timely feedback on their progress.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MAS2403's Timetable