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Module

MKT3006 : Global Advertising and Brand Promotion

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Yulia Dzenkovska
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.

Outline Of Syllabus

-       The world of advertising and brand promotion
-       Social, ethical, and regulatory aspects of advertising and promotion
-       Advertising, integrated brand promotion and consumer behaviour
-       Planning advertising and integrated brand promotion

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials361:0036:00Lecture materials (Asynchronous)
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading148:0048:00N/A
Structured Guided LearningStructured research and reading activities181:0018:00Online activities (Asynchronous)
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:003 whole cohort seminars (Synchronous)
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:006 small group seminars (Synchronous)
Scheduled Learning And Teaching ActivitiesDrop-in/surgery91:009:00Q&A sessions Scheduled activity
Guided Independent StudyIndependent study150:0050:00N/A
Total200:00
Jointly Taught With
Code Title
MKT3101Global Advertising and Brand Promotion (Study Abroad S1)
Teaching Rationale And Relationship

Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.

Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M502000 words
Essay2A502000 words
Formative Assessments
Description Semester When Set Comment
Written exercise1MN/A
Assessment Rationale And Relationship

The essays test the students' knowledge and their ability to work under pressure.

Formative feedback - Students are asked to prepare a short written piece of work. The seminar convenor then provides cohort concluding comments at the end of each session.

Reading Lists

Timetable