MKT3006 : Global Advertising and Brand Promotion
- Offered for Year: 2024/25
- Module Leader(s): Professor Andrew Lindridge
- Lecturer: Dr Hao Du
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.
Outline Of Syllabus
- The world of advertising and brand promotion
- Social, ethical, and regulatory aspects of advertising and promotion
- Advertising, integrated brand promotion and consumer behaviour
- Planning advertising and integrated brand promotion
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Lecture | 21 | 1:00 | 21:00 | PiP lectures for semesters 1 and 2, combination of 1 and 2 hour long in person lecture sessions |
| Guided Independent Study | Directed research and reading | 1 | 66:00 | 66:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Scheduled Learning And Teaching Activities | Small group teaching | 8 | 1:00 | 8:00 | PiP seminars |
| Guided Independent Study | Independent study | 1 | 41:00 | 41:00 | Balance to equal 200 overall |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 4 | 1:00 | 4:00 | 1 whole cohort intro, 2 pre-assessment clinics (1 per semester), 1 closing session |
| Total | 200:00 |
Jointly Taught With
| Code | Title |
|---|---|
| MKT3101 | Global Advertising and Brand Promotion (Study Abroad S1) |
Teaching Rationale And Relationship
Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.
Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 90 | 1 | A | 50 | N/A |
| Written Examination | 90 | 2 | A | 50 | N/A |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | N/A |
Assessment Rationale And Relationship
The essays test the students' knowledge and their ability to work under pressure.
Formative feedback - Students are asked to prepare a short written piece of work. The seminar convenor then provides cohort concluding comments at the end of each session.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT3006's Timetable