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Module

PSY3006 : Consumer Psychology

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Amy Fielden
  • Owning School: Psychology
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 20
ECTS Credits: 10.0

Aims

[a] to provide an in depth evaluation of applied psychology in the consumer context
[b] to provide the basis for further study and development of understanding of specific areas of applied consumer psychology.
[c] to develop analytical skills

Outline Of Syllabus

Introduction to consumer psychology and its methods of research

Understanding the consumer
Targeting individual consumers
Consumer groups/society
Organisations and the consumer
21st Century consumers

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials82:0016:00Non-synchronous online
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Guided Independent StudyDirected research and reading160:0060:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops81:008:00Synchronous online
Scheduled Learning And Teaching ActivitiesWorkshops21:002:00Present in person - assessment clinic providing formative feedback on group and individual work
Guided Independent StudyIndependent study164:0064:00N/A
Total200:00
Teaching Rationale And Relationship

The teaching methods encourage students to take an active role in their learning experience. Lectures are used to impart information and prompt discussion of relevant concepts. Workshops are used to help students to develop an understanding of how to apply the lecture material particularly in relation to topical issues. They will also develop the skills needed to develop and analyse adverts, skills which they will apply both as part of guided independent study and for coursework. There will also be an element of group work involved which will contribute to their assessed report, this will allow them to develop their collaborative working skills and encourage them to negotiate and build relationships with other. Students will be expected to complete guided independent study in order to help prepare for lectures, workshops and assessment and will be encouraged to further their own specific interests in consumer psychology.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj1M100Group advert or marketing strategy 20%, individual rationale for advert or strategy (2500 words) (80%)
Assessment Rationale And Relationship

The mid-course advertisement design/development is to assess the students' ability to apply the material learned on the course in a creative manner whilst also allowing students a greater scope of understanding in terms of advertising mediums. It will assess their knowledge, independent learning and understanding of material; and the ability to integrate this material, to communicate it clearly, and to demonstrate critical thinking and an original approach. In addition it will help develop their collaboration and group working skills.

More information for Design/Creative proj 1:
Develop an advert or marketing strategy as a group and submit an individual rationale for that advert. The word limit for the rationale will be 2500 words. The product of the group work will constitute 20% of the overall assessment mark, all group members will be awarded the same mark. The individual rationale will constitute the remaining 80% of the mark and these will be assessed individually.

FMS Schools offering Semester One modules available as ‘Study Abroad’ will, where required, provide an alternative assessment time for examinations that take place after the Christmas vacation. Coursework with submissions dates after the Christmas vacation will either be submitted at an earlier date or at the same time remotely.

Reading Lists

Timetable