MKT3096 : Marketing Dissertation
- Offered for Year: 2024/25
- Module Leader(s): Dr Dan Petrovici
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 20 |
| Semester 2 Credit Value: | 20 |
| ECTS Credits: | 20.0 |
| European Credit Transfer System | |
Aims
MKT3096 allows students to apply previous learning from their degree programmes, to a explore a self selected topic. In doing so they are able to display their disciplinary competence, grasp of relevant marketing issues, and demonstrate their enthusiasm and interest for the discipline.
The module aims to enable students to:
1. Conduct and report on a small scale empirical study of a marketing topic.
2. To further develop students' understanding of research methods.
Outline Of Syllabus
•What is a dissertation?
•Developing research questions
•Developing your literature review
•Methodological decisions
•Ethical implications of research, progress report
•Preparing for data collection
•Data analysis and presentation of findings
•Discussions, conclusions, and implications
•Writing up and Assessment Criteria and Final Questions
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 5 | 2:00 | 10:00 | PiP Lecture |
| Structured Guided Learning | Structured research and reading activities | 1 | 16:00 | 16:00 | Guided Reading/Tutorials/Videos to support proposal development and research skills |
| Scheduled Learning And Teaching Activities | Small group teaching | 4 | 1:30 | 6:00 | PiP Seminar |
| Guided Independent Study | Independent study | 1 | 358:30 | 358:30 | Independent project work and assessment preparation |
| Scheduled Learning And Teaching Activities | Dissertation/project related supervision | 6 | 1:00 | 6:00 | PiP Individual/Group supervision |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 2 | 1:00 | 2:00 | Drop in Q&A |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 1 | 1:30 | 1:30 | Synchronous online/Discussion/Whole cohort seminar/ |
| Total | 400:00 |
Teaching Rationale And Relationship
Students undertake a series of learning activities intensively in semester 1 to support them towards more independent research based learning in semester 2. Using both synchronous and asynchronous methods students engage with content to scaffold their developing research skills and competencies. In semester 1 students have support from both module leader and supervisors to develop and refine the research proposals.
In semester 2 given the individual nature of dissertation projects, there is an increased focus on the importance of the student supervisor relationship. Support is still provided at modular level with sessions structured around dissertation milestones.
Students are in control of their learning and progress in their dissertation. Development of specific subject and cognitive skills are introduced in lectures and further developed through suggested reading and consolidated by ongoing interactions with the allocated supervisor. Students are expected to participate actively and positively in the teaching/learning environment with peers. The dissertation is the written evidence of the student’s ability to conduct and report an in-depth marketing investigation.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Research proposal | 1 | M | 20 | 3,000- 4,000 words progress report |
| Dissertation | 2 | M | 80 | 10,000 words final dissertation |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Report | 1 | M | A mini-proposal submitted to the supervisor prior to the first meeting. |
Assessment Rationale And Relationship
Students will be required to submit THREE pieces of work over the course of the year:
1. A mini-proposal (approximately 1000 words) early in semester 1 to supervisors in advance of the first supervision. Students should provide details of the project for investigation and include identification of key readings.
2. Research proposal (between 3000 and maximum 4000 words) comprising of the first three chapters of their dissertation: Introduction, Literature Review, and Methodology.
3. Final Dissertation (maximum 10000 words)
The mini proposal is a formative assessment that supports students in developing and clarifying their research topic ideas.
The progress report and final dissertation are summative assessment, in which the work will be marked based on the pre-set assessment criteria. Progress report accounts for 20% and final dissertation for 80% of the final mark.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT3096's Timetable