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In Stage 1, you will take a series of compulsory modules. These will give you a thorough grounding in the interlinked principles of:

  • marketing
  • marketing channels
  • business management and growth

You will receive practical training that prepares you for the business world in general.

Modules

Compulsory Modules Credits
Introduction to Management and Organisation 20
Understanding Business Growth 20
Digital Business 20
Quantitative Methods for Business Management 20
Introduction to Marketing 20
Marketing Ethics 10
Academic and Professional Skills 10

In Stage 2, you will study compulsory subjects such as research methods, strategic marketing and consumer behaviour. You will also study as either global or services marketing.

You will then top this up with a choice of optional modules. These cover complementary topics such as accounting, business Spanish, or entrepreneurship.

Modules

Compulsory Modules Credits
Research Methods for Business and Marketing 20
Strategic Marketing 20
Integrated and Digital Marketing Communications 20
Consumer Behaviour 20
NCL Edge - Marketing Stage 2 0
Placement and Study Abroad Info Sessions (Stage 2) 0
Optional Modules Credits
Introduction to Accounting and Finance 20
Business Analysis and Business Analytics 20
Global Marketing 20
Services Marketing 20
Career Development for second year students 20

In Stage 3, you will choose to either:

  • produce a marketing dissertation based on your own original research, or
  • work on a consultancy project for a real-world client

You will also tailor your degree to suit your interests and career plans. You'll do this by studying specialist modules on subjects like:

  • new product development
  • digital marketing
  • global advertising
  • brand management

Modules

Optional Modules Credits
Optional module information
You must take one of the following optional modules: