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You will take a series of core modules designed to give you a grounding in:

  • general management and organisation
  • digital aspects of contemporary business
  • quantitative data analysis techniques
  • academic and professional skills

You will also learn about the principles of business growth and the role of marketing in it, with focus on ethical and responsible behaviour.

Modules

Compulsory Modules Credits
Introduction to Management and Organisation 20
Understanding Business Growth 20
Quantitative Methods for Business Management 20
Marketing Ethics 10
Academic and Professional Skills 10
Introduction to Marketing 20
NCL Edge - Marketing and Management Stage 1 0

You will study core modules on research methods and on key aspects of business such as:

  • human resources
  • service operations
  • consumer behaviour

You will also take optional modules on complementary topics such as:

  • business enterprise
  • managing change
  • global marketing

Modules

Compulsory Modules Credits
Managing Human Resources 20
Service Operations Strategy and Management 20
Research Methods for Business and Marketing 20
Consumer Behaviour 20
NCL Edge - Marketing and Management Stage 2 0
Placement and Study Abroad Info Sessions (Stage 2) 0
Optional Modules Credits
Introduction to Accounting and Finance 20
Understanding Work and Organisations 20
Managing Change 20
Business Enterprise 20
Business Analysis and Business Analytics 20
Global Marketing 20
Services Marketing 20
Strategic Marketing 20
Integrated and Digital Marketing Communications 20
Career Development for second year students 20

You will complete one of the following:

  • a marketing or a management dissertation based on your own research
  • a marketing or management consultancy project for a real-world client
  • a practice-based module where you will put the skills you've learned to work

You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as:

  • business information and sales management
  • management of creativity
  • design and innovation
  • digital marketing
  • global advertising and brand promotion
  • cultural and heritage marketing
  • new product and service development

Modules

You take one of the following 40-credit optional modules shown below and select 80 credits from the remaining list of 10-credit or 20-credit optional modules.

If you select Marketing and Public Policy you must also take Communication and Behaviour Change.

Modules

Compulsory Modules Credits
Optional Modules Credits