NBS8507 : International Marketing
- Offered for Year: 2025/26
- Module Leader(s): Dr Weizheng Zhang
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
• To develop an understanding of the theory and practice of international marketing i.e. marketing to customers beyond a company’s domestic market
• To apply this understanding of theory to practical challenges in International Marketing, developing strategies and tactics for successful international marketing.
The emphasis of the course is on strategic and tactical aspects of International Marketing rather than the technical issues of international trade.
Outline Of Syllabus
The decisions each company takes when considering whether or not to market abroad, including the following:
• The international marketing environment
• Deciding whether or not to undertake international marketing
• Developing the company offering for international markets
• Selecting country markets
• International consumer behaviour
• The formulation of international marketing strategy
• Corporate social responsibility in international marketing
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 7 | 2:00 | 14:00 | PiP lectures |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Guided Independent Study | Directed research and reading | 1 | 33:00 | 33:00 | Estimated based on 3 hours per teaching week (not necessarily to do in that week) |
| Scheduled Learning And Teaching Activities | Small group teaching | 2 | 1:00 | 2:00 | PiP seminars |
| Structured Guided Learning | Structured non-synchronous discussion | 1 | 1:00 | 1:00 | 1 per semester |
| Guided Independent Study | Independent study | 1 | 19:00 | 19:00 | Independent study time for preparing and learning |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 1 | 1:00 | 1:00 | Timetabled online contact for market plan writing session |
| Total | 100:00 |
Teaching Rationale And Relationship
This module will be delivered through introducing relevant literature, learning experiences, and industry-linked case studies. There will be a series of 7 weeks of lectures throughout the semester and two seminars and one timetabled online contact for market plan writing session.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 2 | M | 100 | 2500 word written assignment |
Assessment Rationale And Relationship
Student progress is measured by a 2,500 word written assignment. In particular, students will have to prepare and justify an international marketing strategy. Formative feedback will be provided through case study discussions in scheduled workshop sessions and through the presentation of a one page assignment draft in the pre-assessment clinic listed in the module handbook.
RESIT INFORMATION: If students are eligible to a second attempt resit will be an assignment and the resit calculation will be based 100% on the submission.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8507's Timetable