NBS8527 : International Marketing Ethics
- Offered for Year: 2024/25
- Module Leader(s): Dr Cezara Nicoara
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
The module aims to discuss concepts and theories related to international marketing ethics, providing students with an understanding of the dilemmas faced by international marketers when dealing with ethical issues in cross-cultural settings. Throughout lectures and seminars, students will develop an understanding of responsible and sustainable practices trough real-world examples and case studies aimed to build an understanding of the nuances and differences in ethical behaviour and expectations in international marketing.
Students will also investigate issues related to CSR and the TBL, including the measurement of CSR performance across settings and analyse the role of ethics in consumer culture. Here, students will get to explore local and global ethical considerations in consumer culture, addressing issues related to consumer empowerment, vulnerability, and wellbeing. The module also aims to provide students with an understanding of the issues related to social media marketing ethics, by exploring issues related to data privacy and algorithm bias.
The role culture is fundamental to the module. Students will explore the impact that cultural values play in international marketing ethics and understand how to correctly assess ethical pitfalls resulting from cultural values differences by discussing relevant business cases. The module is taught through a research-led approach designed to introduce students to current up-to-date studies in international marketing and business ethics as well as research on ethical consumption.
Outline Of Syllabus
This module is structured to introduce and discuss the following topics:
• Introduction to International Marketing Ethics & The Role of Culture
• Criticisms of Marketing: An International Perspective
• Corporate Social Responsibility (CSR) in Developed and Emerging Markets
• Ethical Consumption & Responding to Ethical Consumers
• Consumer Vulnerability and Wellbeing
• Social Media Marketing Ethics
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 3 | 2:00 | 6:00 | PIP lectures |
| Scheduled Learning And Teaching Activities | Lecture | 4 | 2:00 | 8:00 | Online synchronous lectures |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Guided Independent Study | Directed research and reading | 1 | 34:00 | 34:00 | Equivalent to 3 hours per teaching week |
| Scheduled Learning And Teaching Activities | Small group teaching | 3 | 1:00 | 3:00 | PIP seminars |
| Guided Independent Study | Independent study | 1 | 19:00 | 19:00 | independent study |
| Total | 100:00 |
Teaching Rationale And Relationship
The Scheduled Learning And Teaching Activities include a combination of in-person and online lectures aimed at outlining ethics-related theories and models and are supported by a wide range of examples and illustrations from marketing practice.
Lectures will be supplemented by in-person small group teaching sessions, focused on applying the theory to practice and clarifying students’ queries. Additionally, students will gain a more in-depth understanding of theory and examples through the guided independent study materials provided.
The integration of both in-person and online lectures, is designed to accommodate diverse learning needs and align with the dynamic landscape of HE. This strategy not only caters to varied student preferences but also responds to employers' expectations for graduates possessing a bland of in-person and digital skills.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 100 | Individual assignment 2000 words |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | Essay plan |
Assessment Rationale And Relationship
The summative assessment is a 2000 words individual essay worth 100% of the overall module marks as this is a 10-credit module.
Writing a marketing ethics essay provides students with the opportunity to:
1. Develop their critical writing and information analysis skills through engaging with extant marketing ethics research.
2. Apply theories and conceptual frameworks in order to reflect on current marketing ethics case studies and ethical dilemmas.
The formative assessment is a practice essay plan (150 words). Students will receive formative feedback on their practice essay plans to inform their assignment preparation.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8527's Timetable