NBS8562 : Contemporary Trends in Marketing
- Offered for Year: 2024/25
- Module Leader(s): Dr Qionglei Yu
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
-To define what the key trends are in contemporary marketing.
-To explore these trends through case-studies, databases, journal articles and other mediums.
-To explore these trends through formative discussions and summative assignments.
Outline Of Syllabus
Each week a key theme will be identified, defined and discussed.
A session will allow students to discuss their summative assessment with the module leader (formative)
Based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 6 | 2:00 | 12:00 | Research topic focused lecture (PIP) |
| Guided Independent Study | Assessment preparation and completion | 1 | 35:00 | 35:00 | Time for students to complete formative and summative coursework & assessments |
| Scheduled Learning And Teaching Activities | Lecture | 1 | 1:00 | 1:00 | Market report focused lecture (PIP) |
| Scheduled Learning And Teaching Activities | Small group teaching | 3 | 1:00 | 3:00 | Small group workshops, PIP seminars |
| Structured Guided Learning | Structured non-synchronous discussion | 2 | 0:30 | 1:00 | N/A |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 1 | 1:00 | 1:00 | Whole group discussion - Q&A |
| Guided Independent Study | Independent study | 1 | 47:00 | 47:00 | Estimated based on 4 hours per teaching week (not necessarily to do in that week) |
| Total | 100:00 |
Jointly Taught With
| Code | Title |
|---|---|
| NBS8962 | Contemporary Trends in Marketing |
Teaching Rationale And Relationship
Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in the extant literature and why they are important socially and epistemologically.
Lectures focus on different domains will help students explore trends of the market and research in detail, which will be useful for summative assessment as well as dissertation topic preparation.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Written exercise | 1 | A | 100 | Individual 2500 words market trend report |
Assessment Rationale And Relationship
Market report is for generating an in-depth understanding of the contemporary trends in marketing, analysing trends and providing potential background for research;
A literature review is for generating in-depth understanding of the contemporary trends in research relating to a particular topic, analysing research trends and providing potential academic understanding for research.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8562's Timetable