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Module

ACE3099 : Agri-food Business Management and Marketing Dissertation

  • Offered for Year: 2020/21
  • Module Leader(s): Professor Jeremy Phillipson
  • Owning School: Natural and Environmental Sciences
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 20
ECTS Credits: 15.0

Aims

This module aims to develop the student’s ability to systematically conduct research and report the outcome of an in-depth investigation of a rural/agri-food business management and marketing topic by: 1) integrating and extending knowledge and skills gained throughout the undergraduate programme; and 2) encouraging students to work on their own initiative whilst being supported by the assessment processes and their respective supervisors.

Outline Of Syllabus

Students have the opportunity to carry out a research investigation on a topic of their choice relevant to rural/agri-food business management and marketing. They will, with advice from a member of academic staff carry out an in-depth investigation of agri-business management topic.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials51:005:00N/A
Guided Independent StudyAssessment preparation and completion136:0036:00Research Intro, Aims and Research Questions, Literature review and Methods
Guided Independent StudyAssessment preparation and completion180:0080:00Dissertation
Structured Guided LearningAcademic skills activities11:001:00Library - Finding and Managing Information
Structured Guided LearningAcademic skills activities21:002:00Writing Development Centre - Literature review and Writing your Dissertation
Guided Independent StudySkills practice110:0010:00Microsoft Office, NVivo and SPSS practice, applied to subject topic
Guided Independent StudyProject work1120:00120:00Methodological development; Literature Review, Data collection
Scheduled Learning And Teaching ActivitiesWorkshops51:005:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery71:007:00Stats Support
Guided Independent StudyIndependent study124:0024:00Literature review/reading around
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision101:0010:00N/A
Total300:00
Teaching Rationale And Relationship

Lectures provide a framework to help students think about their own research project (In relation to Skills Outcome #1,2,3,4). It is vital that students identify their dissertation topic by teaching week 7 of the semester. The first five lectures are intended to help students draft their project plan and literature review with seminars in semester 2 giving an opportunity for students to present their working ideas to peers and supervisory staff. Two lectures at the beginning of semester 2 are designed to give guidance on the submission of the progress report and final dissertation (In relation to Intended Skills Outcome #1,2,3,4).
Computer practicals will all students to practice data manipulation.

Students will be appointed a supervisor on the basis of:
• Matching research interests of staff and students and/or
• Matching students with their personal tutors.
Dissertation supervisors are likely to be supervising several students. It is the responsibility of each student to discuss with their supervisors how best to proceed with supervisory meetings.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M25Individual literature review (max 5,000 words) in preparation for the complete dissertation.
Dissertation2M75Dissertation (max 12,000 wds) on an agri-food business/rural issue.
Assessment Rationale And Relationship

There are 3 pieces of continuous assessment :

1) 1,500 research proposal [10%]
2) 3,000 literature review [15%]
3) 12,000 word final dissertation [75%].

Assessment 1) feeds into 2) and 1) and 2) feeds directly into 3), as these pieces of work form drafts of several chapters of 3) the final dissertation. These assessments have been formulated in line with the Intended Knowledge Outcomes of the module. Each piece of assessment is designed to prepare students for undertaking scholarly research (in relation to Intended Skills Outcome #1), educate students in developing a critical approach to evaluation of evidence (in relation to Skills Knowledge Outcome #2), demonstrate how to analyse results from collecting primary data (in relation to Intended Skills Outcome #3) and improve students’ overall ability to present and communicate original scholarly knowledge (in relation to Intended Skills Outcome #4).

Reading Lists

Timetable