BUS1004 : Understanding Business Growth
- Offered for Year: 2024/25
- Module Leader(s): Dr Andreas Giazitzoglu
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
Management and marketing is typically practiced so business growth and enterprise can occur. This module introduces students to business growth and entrepreneurship. It considers how marketing and management theories and practices relate to business growth. It does this by addressing a number of key social-scientific questions linked to business growth, of relevance to future marketers and managers, which students engage with at the level of assessment. Specifically, key questions taught are:
1) what is business growth and how do we measure it?
2) what sort of people are associated with business growth and entrepreneurship, and is business growth an over-hyped phenomenon we should be wary of?
3) are entrepreneurs born or made?
4) How do the principles of legitimate/moral and illegitimate/immoral business growth relate to each other?
5) How should managers and marketers respond when their business growth is threatened?
6) How does creative marketing and management practices and principles relate to business growth? 7) How can – and should – we condition and socialize employees to produce business growth?
8) To what extent are we impaired, as managers and marketers, when trying to acquire business growth by definition of working with humans who are flawed?
9) How does one’s gender, class and other aspects of their identity relate to their experiences of business growth; and how can identity be better engaged with by managers and marketers seeking enterprise?
10) To what extent can social policies help enterprises, and those who manage and market them, grow?
Learning activities in semester 1 and 2 will be organised to give students feedback on essay plans/assessment preparation.
This module is defined by research-led teaching, with many topics being looked at in relation to Andreas Giazitzoglu’s peer-reviewed work published in leading academic journals.
Outline Of Syllabus
Themes:
Semester 1
Week 1: Introduction:
Week 2: business growth: definitions, measurements and polemics; b) the entrepreneurial personality?
Week 3: the nature/nurture debate and its relationship to entrepreneurs: are entrepreneurs born or made?
Week 4: illegitimate and legitimate business growth: similarities and differences.
Week 5: Threats to business growth: responses and remedies.
Week 6: How important is creativity to business growth?
Week 7: further issues
Week 8: further issues
Week 9: further issues
Christmas Vacation.
Semester 2
Week 1: Introduction to semester 2
Week 2: Organisational socialisation and the pursuit of business growth: principles and dilemmas
Week 3: Human dynamics and their links to business growth
Week 4: Identity, hegemony and business growth: is business growth really just for white, middle-class men?
Week 5: Enterprise policies and entrepreneurship
Week 6: further issues
Week 7: further issues
Week 8: further issues
Week 9: further issues
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 50:00 | 50:00 | N/A |
| Scheduled Learning And Teaching Activities | Lecture | 6 | 2:00 | 12:00 | PIP assignment Lectures - 3 at the end of semester 1 teaching, 3 at the end of semester 2 |
| Scheduled Learning And Teaching Activities | Lecture | 18 | 1:00 | 18:00 | 9 x 1 hour lectures (9 in semester 1, 9 in semester 2) ALL online |
| Guided Independent Study | Directed research and reading | 1 | 50:00 | 50:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 6 | 1:00 | 6:00 | PIP, spread across both semesters |
| Guided Independent Study | Independent study | 1 | 64:00 | 64:00 | N/A |
| Total | 200:00 |
Teaching Rationale And Relationship
Information required for learning outcomes to be realized is presented in lecture materials and affirmed in other synchronised and non-synchronised learning activities (e.g. structured reading, q and a sessions).
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Written exercise | 1 | A | 30 | 1,500 |
| Written exercise | 2 | M | 70 | 2000 words |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 1 | M | Time will be allocated towards the end of semester 1 to get feedback on the growth (part one) aspect of their assignment |
| Written exercise | 2 | M | Time will be allocated for students to get feedback on the second part of their assignment |
Assessment Rationale And Relationship
Students will be set two summative essays. The first one set in Semester 1 will be on growth and the second one set in Semester 2 will cover other topics covered throughout the year and their relationship to growth.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- BUS1004's Timetable