• Offered for Year: 2024/25

• Module Leader(s): Dr Victoria Pagan
• Lecturer: Dr Ewan Mackenzie, Dr Mayank Sewak, Professor Tracy Scurry

• Owning School: Newcastle University Business School
• Teaching Location: Newcastle City Campus

• Capacity limit: 50 student places

Semesters

Your programme is made up of credits, the total differs on programme to programme.

Aims

This module provides a practice-based alternative to the other available capstone modules.

Drawing on learning across the programme of study, the module provides students with an
opportunity to apply their learning to practical business challenges via the development of students'
own business concept.

This module aims to provide an opportunity to:

1. identify and develop a business idea/concept in the current global environment;
2. evaluate empirical evidence and management information to inform your understanding of the
feasibility of the business concept;
3. appreciate the complexities and constant change in managing commercially in a global context; and
4. demonstrate decision-making skills, reflective practice, and appreciation of ethical considerations
in the context of business development.

Outline Of Syllabus

There is no set syllabus for this module because it will involve independent development of a
business concept of the students' choosing, demonstrating their application of management, human
resources, entrepreneurship, innovation, and enterprise. Students will be encouraged to scope out
their business concept as, for example: 1) Pure-play start-up; 2) Small/family business seeking to
grow; or 3) Larger/corporate business seeking to develop new business unit. The module aims to
develop student decision making, creativity and project management skills. It provides an
opportunity for those who have business ideas to extend their learning through the design and
execution of practical research for which they have interest and enthusiasm. Supporting classes will
include the following topics:

Strategic analysis
e.g. internal, external, competitor, stakeholder analysis

Project management
e.g. role of the project manager, defining project scope, ethics and risk, costs and budgeting, human resources

Communicating to different audiences
e.g. written and visual materials

Reflective practice and ethics
e.g. continuous professional development

Teaching Methods

Teaching Activities

Teaching Rationale And Relationship

The module consists of a mix of taught sessions, support sessions, and independent working.
module is structured as follows:

• The taught sessions will refresh student knowledge and understanding of the academic theories, concepts and
models relevant to the module, as well as developing project management and communication techniques;
• The formative assessment will give the module team the opportunity to provide feedback on theory knowledge and
understanding;
• The drop-in sessions will provide support to the students in the development of their individual
assessment and in support of their independent study.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment

Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Assessment Rationale And Relationship

The module provides students with the opportunity to apply their learning to practical business concept
development activities which are related to the range of topics they have studied throughout their programme of
study. The assessment enables the students to develop and demonstrate their decision making, project management,
communication and reflective practice skills

Reading Lists

• BUS3003's Reading List

Timetable

• Timetable Website: www.ncl.ac.uk/timetable/
• BUS3003's Timetable