PSY3006 : Consumer Psychology
- Offered for Year: 2025/26
- Module Leader(s): Dr Amy Fielden
- Other Staff: Dr Effy Tzemou
- Owning School: Psychology
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 20 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
[a] to provide an in depth evaluation of applied psychology in the consumer context
[b] to provide the basis for further study and development of understanding of specific areas of applied consumer psychology.
[c] to develop analytical skills
Outline Of Syllabus
Introduction to consumer psychology and its methods of research
Understanding the consumer
Targeting individual consumers
Consumer groups/society
Organisations and the consumer
21st Century consumers
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 11 | 2:00 | 22:00 | Interactive lectures |
| Guided Independent Study | Assessment preparation and completion | 1 | 50:00 | 50:00 | |
| Guided Independent Study | Directed research and reading | 1 | 66:00 | 66:00 | |
| Scheduled Learning And Teaching Activities | Workshops | 11 | 1:00 | 11:00 | Some will be used for students to complete the groupwork for the coursework. |
| Guided Independent Study | Independent study | 1 | 51:00 | 51:00 | |
| Total | 200:00 |
Teaching Rationale And Relationship
The teaching methods encourage students to take an active role in their learning experience. Lectures are used to impart information and prompt discussion of relevant concepts. Workshops are used to help students to develop an understanding of how to apply the lecture material particularly in relation to topical issues. They will also develop the skills needed to develop and analyse adverts, skills they will apply both as part of guided independent study and for coursework. There will also be an element of group work involved which will contribute to their assessed report, this will allow them to develop their collaborative working skills and encourage them to negotiate and build relationships with other. Students will be expected to complete guided independent study in order to help prepare for lectures, workshops and assessment and will be encouraged to further their own specific interests in consumer psychology.
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Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Design/Creative proj | 2 | M | 100 | Group advert or marketing strategy (20%), individual rationale for advert or marketing strategy (1500 words) (80%) |
Assessment Rationale And Relationship
The creative project assesses knowledge, independent learning and synthesis of material; and the ability to integrate this material, to communicate it clearly in an authentic style. It requires students to, demonstrate critical thinking and an original approach. Providing an opportunity apply the material learned on the course in a creative manner whilst also allowing students a greater scope of awareness in terms of advertising mediums. In addition it will help develop their collaboration and group working skills. Formative feedback is provided on the groupwork component in class and students have the opportunity to receive formative feedback on an excerpt from their individual rationales.
If the module is failed, Stage 3 students may only be offered a resit if an honours degree is not awarded on the first occasion. Failed assessments will be the same format during the August resit period.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- PSY3006's Timetable