Cross-Cultural Communication and International Marketing MA
The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.
You are currently viewing course information for entry year:
Start date(s):
- September 2025
Overview
The Cross-Cultural Communication and International Marketing MA offers theory, research, and practical training. This covers international and intercultural communication, as well as approaches to understanding areas such as marketing theories, global communications, and brand management.
The International Marketing pathway is a specialism on the Cross-Cultural Communication MA.
Read more about the Cross-Cultural Communication MA
Academic staff in politics from Newcastle University Business School (NUBS) deliver this specialist pathway.
Read more about our staff in the Newcastle University Business School
You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.
Important information
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Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.
View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2024-25.
See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.
What you'll learn
Through this Cross-Cultural Communication and International Marketing Master's you'll:
- develop systemic understanding and critical awareness of international marketing theory
- apply theory to international case studies, markets and issues
- measure market performance and consumer behaviour
- develop knowledge of ethical issues and their implications in marketing
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
Optional modules availability
Some courses have optional modules. Student demand for optional modules may affect availability.
Compulsory Modules | Credits |
---|---|
Research Portfolio | 60 |
Introduction to Intercultural Communication | 20 |
International Marketing | 10 |
Principles of Marketing | 20 |
With the approval of the Degree Programme Director and depending upon the academic background of the candidate, alternative optional modules to those listed above may be selected.
How you'll learn
On our Cross-Cultural Communication and International Marketing MA, we deliver modules through a mix of:
- online lecture videos and activities
- online interactive lessons
- in-person lectures
- in-person small group teaching
- in-person small group workshops
We use a variety of teaching methods to:
- support your learning experience
- develop your learning potential
- prepare you for real-world challenges
Interactive sessions encourage you to apply new knowledge, concepts and skills to your practice. Weekly independent study tasks allow you to engage with and contribute to sessions and seminars.
If you choose to study part-time, we will work flexibly with you to develop a plan for your studies.
Depending on your modules, you'll be assessed through a combination of:
- Case study
- Computer assessment
- Essay
- Oral presentation
- Problem-solving exercises
- Reflective log
- Research proposal
- Research paper
- Written examination
- Written exercise
The Cross-Cultural Communication research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:
- a reflective literature-based research skills assignment
- a presentation on a methodological approach to research in intercultural communication
- an empirical research project
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
- module handbooks
- course materials
- groups
- course announcements and notifications
- written feedback
Throughout your studies, you’ll have access to support from:
- peers
- academics
- personal tutors
- our University Student Services Team
- student representatives
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
Your development
Our Cross-Cultural Communication and International Marketing programme is designed to support your development over the course of the year.
Semester 1 modules will give you a foundational knowledge of key areas in intercultural communication. Semester 2 modules will allow you to build on this. You will select specialist topics suited to your interests and future goals.
Through class discussion and assessment, you will reflect on your own intercultural communication, learning and development.
Through a research portfolio, you'll gain the analytical and theoretical skills required to understand and analyse communication in a social setting of personal interest or relevance to you.
As a part-time student, you can conduct a research project of relevance to your employer and/or industry.
Your future
Intercultural communication careers
The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language and culture. The course will prepare you for work in international and intercultural environments.
Communication is an essential aspect of the work in roles such as:
- marketing and communications
- communications consultants
- human resources advisors
- international recruitment
- digital communications
- translators and interpreters
- social workers
- international sales representatives
- NGO staff
- Study Abroad coordinators
- teachers
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Facilities
As a student in the School of Education, Communication and Language Sciences, you'll have access to facilities and a growing collection of online resources, including:
- a well-stocked Education Resource Centre
- a language analysis lab
- a phonetics lab
- an audio-video lab
- a recording studio
Fees and funding
Tuition fees for 2025 entry (per year)
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You will be eligible for a scholarship worth 15% off the international fee.
If you are unsure of your fee status, check out the latest guidance here.
Scholarships
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- matriculation
- registration
- tuition (or supervision)
- library access
- examination
- re-examination
- graduation
Find out more about:
If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.
You can check this in the How to apply section.
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
Entry requirements
The entrance requirements below apply to 2025 entry.
Qualifications from outside the UK
English Language requirements
Admissions policy
This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
University Admissions Policy and related policies and procedures
Credit transfer and Recognition of Prior Learning
Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course
INTO International Pre-Master's - Pathway course
Our Business and Humanities Pre-Master's will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course.
How to apply
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Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
Degree Programme Secretary
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
Email: CCC@ncl.ac.uk
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