Digital Marketing MSc

Overview

Marketing is the practice of identifying and satisfying customer needs. It has been transformed through:

• digitalisation
• electronic devices, such as computers
• the widespread availability of the internet

The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap.

The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on:

• strategic and tactical digital marketing in the modern business environment
• how research-led digital marketing informs business decisions
• how effective digital marketing responses are scoped, planned, and developed

The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. It also includes practical elements that will prepare you for the modern business environment.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2024-25.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

 

What you'll learn

This programme focuses specifically on key aspects of marketing in a digital context. It does not simply focus on marketing with some digital examples.

Over the course of the programme you will:

• develop your digital marketing skills and practice
• consider digital marketing in a range of contexts
• use a wide range of analytical and creative tools
• develop a critical perspective that will support a professional career
• engage in academic research within digital marketing
• be able to put theory into practice
• learn to consider the ethical implications of digital marketing
• engage with digital marketing professionals and professional bodies

A range of bespoke modules cover:

• digital consumer behaviour
• digital marketing communications
• digital marketing strategy
• omnichannel retailing
• social media marketing

Optional modules cover:

• marketing analytics
• customer-relationship management

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Course content changes

Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

Optional modules availability

Some courses have optional modules. Student demand for optional modules may affect availability.

 

Digital Marketing MSc modules

Compulsory Modules	Credits
Dissertation in Marketing	60
Marketing Research	20
Principles of Marketing	20
International Marketing Ethics	10
Contemporary Trends in Marketing	10
Digital Consumer Behaviour	10
Digital Marketing Communications	10
Omnichannel Retailing	10
Social Media Marketing	10
Digital Marketing Strategy	10

Optional Modules	Credits
Customer Relationship Management	10
Marketing Analytics	10

How you'll learn

Delivery and teaching methods

You'll be taught through a variety of methods, including:

• lectures
• seminars
• workshops
• interactive projects using real-life examples
• external guest speakers
• experiential learning opportunities

You will also have the opportunity to engage with digital marketing professionals and industry bodies.

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

• Case study
• Dissertation
• Essay
• Report
• Research proposal
• Thesis
• Written examination

Student support

Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:

• module handbooks
• course materials
• groups
• course announcements and notifications
• written feedback

Throughout your studies, you’ll have access to support from:

• peers
• academics
• personal tutors
• our University Student Services Team
• student representatives

You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.

Our staff

• Kirk Dodds (Degree Programme Director)
• Dr Saurabh Bhattacharya
• Dr Hao Du
• Professor Matthew Gorton
• Dr Dan Petrovici
• Fiona Thompson

Your development

Practical skills

You will learn how to:

• understand digital consumers by developing personas and customer journeys
• manage digital campaigns
• develop social media campaigns
• use data effectively to understand consumer habits

Research skills

You will take a research-led approach to solve a practical business challenge.

Professional skills

You will be able to engage with professional bodies to develop your skills with data and metrics.

Your future

Careers

The programme will prepare you for a wide range of digital marketing roles, including:

• Digital Marketing Manager
• Search Engine Optimisation (SEO) Specialist
• Social Media Manager
• Email Marketing Specialist
• Content Marketing Manager
• Pay-per-Click (PPC) manager

You will be able to undertake roles in:

• digital marketing/marketing agencies and consultancies
• start-ups (your own or those founded by others)
• small to medium-sized organisations
• large corporates

Further study

The programme also provides a foundation for further study, such as:

• academic research (e.g. PhD)
• professional digital marketing courses

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2025 entry (per year)

Tuition fee increases

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information. 

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination
• graduation

Find out more about:

• living costs
• tuition fees

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

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INTO International Pre-Master's - Pathway course

Our Business and Humanities Pre-Master's will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. 

• Business and Humanities Pre-Master's

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

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