Skip to main content
Brand Hub
Search for something
Search...

Content Creator’s Guide

Your resource for crafting on-brand content.

Representing our brand through content

Our brand isn’t just our visual identity. It’s also ingrained in how we present ourselves through the content that we share.

Newcastle University's Content Creator's Guide will help you with everything you'll need, including our tone of voice, writing style, and the best approaches to planning content and campaigns.

We share top tips for creating content for different channels and formats. We also cover guidance on understanding Search Engine Optimisation (SEO), accessibility, compliance, and the use of AI.

Guiding principles of content creation

Tips and advice for understanding the building blocks of great content creation.

Tools for creating on-brand content

Advice to keep you right, whether you’re sharing key information, or telling great stories that represent our brand.

Planning your content

Know your content formats from your content channels? Make sure you've considered your plans before you get started.

Planning your campaign

Need help getting started? Learn how to plan, create, execute, and analyse a successful marketing campaign.

Reaching your audience

Making sure that your content is right for your audience is key for any content strategy. Advice for reaching the right people, at the right time.

Reviewing, reporting, removing

After you’ve published your content, what next? Think about the next steps after your content is shared.