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Our Design Style

Consistency in our brand enables us to build a visual identity that is easy to recognise globally, and stand out from our competitors.

Clear, confident, and accessible

Our design style is clear, confident and accessible. It has a strong dependence on use of white space and excellent photography to articulate who we are.

Here you can see some of the latest examples of design style for your reference.

A selection of examples of the design style in use